Pears
#PearPizza campaign returns for National Pizza Month
Just in time for National Pizza Month, USA Pears is bringing back its pear pizza takeover campaign. Following a successful execution the past two seasons, resulting in greater consumer awareness of pears on pizza, the... more »
117th Annual Meeting & NW Hort Expo still plans to be in-person event
The Washington State Tree Fruit Association and the Northwest Hort Expo are still planning an in-person conference and trade show Dec. 6-8 at the Yakima Convention Center and Yakima Valley SunDome. "In accordance with Governor... more »
Field day set for new MSU research center
A Michigan State University (MSU) AgBio Research and Extension Field Day is scheduled at the newly opened Earl and Linda Peterson West Central Michigan Research and Extension Center near Hart, Michigan. The tree fruit research... more »
USDA apple production forecast for the US is up 3% from 2020
USDA's National Agricultural Statistics Service, Agricultural Statistics Board, released a crop report on Aug. 12 that reflected projected increases in the U.S. apple crop The USDA estimate of the season puts the U.S. apple crop... more »
Northwest pear industry elects new officers for 2021-22 season
The Northwest pear industry on June 3 elected new officers during its annual meeting. The newly elected officers to Pear Bureau Northwest (PBNW) will lead the board, and the elected officers to the Fresh Pear... more »
Hazel Technologies Inc. hires postharvest scientist
Hazel Technologies Inc. has added Enrique Garcia to the company’s R&D team as a postharvest scientist. With more than 10 years of experience in agricultural research and biotechnology, Garcia’s expertise focuses on postharvest quality and... more »
AgroFresh has licensing agreement with Know Hub Chile for postharvest needs
AgroFresh Solutions Inc., a producer of freshness solutions, announced June 24 an exclusive global licensing agreement with Know Hub Chile to test and potentially commercialize patent pending technology for superficial scald control in apples and... more »
California pear growers confident of a strong 2021 marketing effort
As the California pear industry gears up for the coming harvest set to begin in early July, farmers are focusing on one thing – giving consumers a good eating experience. The California Pear Advisory Board (CPAB)... more »
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Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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