Marketing

Successful first year reported for Washington apples license plates

Washington apples specialty license plates had an impressive first year of sales with 747 purchased as of June 30. $28 from each plate benefits college-bound students through the Washington Apple Education Foundation. The foundation is... more »

Albertson’s co-chairman Jim Donald headlines OPS keynote presentations

Jim Donald, Albertson’s co-chairman, will be a featured keynote presenter at the fifth annual Organic Produce Summit (OPS), joining retail industry veteran Kevin Coupe for a provocative and engaging conversation about the future of the... more »

Healthy Snack Award goes to Cosmic Crisp for second year in a row

For the second year in a row, the Cosmic Crisp brand apple has earned a Healthy Snack Award from Good Housekeeping Institute. Appearing in the July/August issue of Good Housekeeping Magazine, the 2021 Healthy Snack... more »

Northwest pear industry elects new officers for 2021-22 season

The Northwest pear industry on June 3 elected new officers during its annual meeting. The  newly elected officers to Pear Bureau Northwest (PBNW) will lead the board, and the elected officers to the Fresh Pear... more »

GrubMarket buys Sierra Produce, a provider of South American fruits in US

GrubMarket announced June 23 it has completed the acquisition of Sierra Produce, one of the largest importers of South American fruits directly from growers into the United States. Sierra Produce is a highly established and well-respected leading fruit... more »

Guide to Colorado-grown products in 2021 Farm Fresh Directory

As Coloradans look forward to returning to typical summer activities, farmers’ markets and fresh produce stands are once again becoming the top destinations for outdoor excursions. The Colorado Department of Agriculture’s 37th annual Colorado Farm... more »

Jump with Jill goes digital with Pennsylvania ag department, Hess Bros.

Thanks to a partnership with Lancaster, Pennsylvania-based Hess Brothers Fruit Co. and the Pennsylvania Department of Agriculture Farm to School Grant Program, the nutrition education program Jump with Jill rocking school across the Keystone State.... more »

CMI Orchards experiencing strong start to Northwest cherry season

Wenatchee, Washington-based CMI Orchards anticipates growth in the 2021 cherry crop. Excellent weather conditions, including an absence of significant frost events, have contributed to outstanding quality, great sizing, and 17% growth of this year’s crop... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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