Marketing

New regional marketing manager welcomed at Pear Bureau Northwest

Pear Bureau Northwest has added Michele Hoard to the company as the new regional marketing manager for the Midwest region. Through her work consulting with domestic and international brands, including the National Mango Board, New... more »

United Fresh, PMA see positive vote results on new organization

Produce Marketing Association and United Fresh Produce Association held a member vote this week to seek approval to move forward in creating a single new organization representing the global produce and floral communities. Each organization... more »

Fresh produce demand remains well above normal levels

Shoppers are increasingly choosing to grocery shop inside the store as COVID-19 concerns abate. “While online grocery shopping certainly remains elevated from the pre-pandemic levels, we saw an increase in in-store shopping along with more... more »

Small scale Florida growers linked with post-pandemic digital marketing options

Small-scale grower operations have their advantages despite being challenged by access to large markets and limits on resources. In urban and rural environments, challenges that emerged from COVID-19 brought small-scale farms to light. Having an... more »

Fresh apple holdings sit at 18% less than a year ago, USApple reports

The U.S. Apple Association has released Market News, its seventh report on the 2020 apple crop. According to the survey, this year's fresh apple holdings on May 1, 2021, totaled 38 million bushels, 18.8% less... more »

PMA Foodservice open and taking reservations for July 21-22

Produce Marketing Association (PMA) has officially opened registration and hotel reservations for PMA Foodservice 2021 which will be held in Monterey, California, from July 21-22.  The event invites all industry members and partners from across the foodservice supply... more »

Arctic apples now available for purchase on Amazon Fresh in select areas

Summerland, British Columbia-based Okanagan Specialty Fruits, developer and grower behind the Arctic apple,  announce d5 oz. and 10 oz. packages of Arctic Granny and Arctic Golden fresh apple slices will be available on Amazon Fresh... more »

Growmark supports North American Student Agribusiness Sales Competition

Growmark is a supporter of the National Agri-Marketing Association Collegiate Sales Competition, which announced winners from around North America this week. This was the second year for the event, which was held virtually April 14-15 with... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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