Marketing
Driscoll’s names new president of the Americas
Zespri CEO Dan Mathieson is leaving the produce marketer to become Driscoll’s president of the Americas. Mathieson has been at Zespri for 21 years, including seven as CEO, according to a statement from Zespri. He... more »
Farm Market & Agritourism: Establish your business as a destination
In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with... more »
Washington winegrowers group to host Winevit 2024
This year’s iteration of WineVit, a three day conference for winegrape growers, vintners and industry professionals, is scheduled for Feb. 5-7. The Washington Winegrowers Association is announcing the WineVit 2024 Convention and Trade Show. The... more »
Cherry Industry Administrative Board seeks nominees
The Cherry Industry Administrative Board (CIAB) is seeking nominations for four open board member positions and their respective alternates. These seats on the CIAB are up for election this winter for three-year terms beginning July... more »
IFPA campaign supports WIC funds in SNAP
The International Fresh Produce Association (IFPA) launched its largest-ever ad campaign in support of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). The launch coincided with the WIC National Day of Action,... more »
Farmer risk management training receives funding
The U.S. Department of Agriculture’s Risk Management Agency (RMA) is awarding up to $3 million for cooperative agreements to educate underserved, small-scale and organic producers on risk management and climate-smart practices. RMA’s Risk Management Education... more »
$203M awarded to market access programs
More than $203 million will be awarded to nearly 70 agricultural organizations to help expand U.S. food and agricultural export markets through two USDA programs. USDA’s Foreign Agricultural Service is distributing the funds through the... more »
Black farmer training program receives boost
Organic and natural foods supplier UNFI (United Natural Foods Inc.) and Cargill have increased donations to an organization that trains Black farmers and ranchers to diversify retailer and foodservice supplier bases. The National Minority Supplier... more »