Marketing

Take hold of managing liability on agritourism farms

Agritainment operators need to do everything they can to minimize farm safety risks, manage liability, mitigate financial risk through enterprise budgeting and improve marketing strategies. Brian J... more

Teenagers line up to work at century-old farm

Adapting to change has been part of Krupp Farms’ growth and improvement over the past 100 years. This year marks not only the Comstock Park, Michigan, farm’... more

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Organic Produce Network to connect organic produce industry

A new company has been formed to connect facets of the organic produce community through education, information and live events. Matt Seeley, former v... more »

New US, Canada Bilateral Labeling Guide published

The United Fresh Produce Association and the Canadian Produce Marketing Association have jointly released The U.S.A.-Canada Bilateral Labeling Guide. ... more »

Finding the story in your farm’s history

Because many farm markets have been in business for generations, you might have customers who visit because their parents did before. By further devel... more »

Rule on SNAP promotion at farmers’ markets changed

In 2016, many farmers' markets participating in both the Food Insecurity Nutrition Incentive and Farmers Market Supplemental Nutrition Assistance Prog... more »

U.S. apple holdings up from last December

According to the U.S. Apple Association, fresh apple holdings on Dec. 1, 2016, totaled 120.3 million bushels, 13 percent more than the inventories rep... more »

Marketing specialist joins Purdue Wine Grape Team

Purdue University Wine Grape Marketing Extension Specialist Katie Barnett says her job is about two things: connections and possibilities. "When you... more »

U.S. fresh apple holdings at 134.8 million bushels

The U.S. Apple Association has released its first report on the 2016 apple crop. According to the report, U.S. fresh-market apple holdings of 134.8 ... more »

Hearings set for PA 232 Michigan blueberry research program

The Michigan Department of Agriculture and Rural Development (MDARD) will conduct two public hearings regarding the establishment of a Michigan Bluebe... more »

New PMA award honors CEO Bryan Silbermann

To honor retiring Produce Marketing Association (PMA) CEO Bryan Silbermann, a new award honoring his collaborative leadership style is being establish... more »

Crunch Time Apple Growers makes plans for SnapDragon, RubyFrost

This year’s harvests of the new SnapDragon and RubyFrost apples are underway with crops expected to be the biggest ever. Behind these two apple vari... more »


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