Marketing

Take hold of managing liability on agritourism farms

Agritainment operators need to do everything they can to minimize farm safety risks, manage liability, mitigate financial risk through enterprise budgeting and improve marketing strategies. Brian J... more

Teenagers line up to work at century-old farm

Adapting to change has been part of Krupp Farms’ growth and improvement over the past 100 years. This year marks not only the Comstock Park, Michigan, farm’... more

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Evaluation services available to Michigan farmers’ markets

Growing Hope, based in Ypsilanti, Michigan, is offering evaluation services to farmers' markets that are members of the Michigan Farmers Market Associ... more »

Forecast: U.S. apple crop holds steady in 2016

The U.S. Apple Association has estimated the size of the 2016 U.S. apple crop: 245.9 million bushels. If it holds, the crop will be 3 percent bigger t... more »

Ontario berry grower assocations consider merger

Ontario’s two berry grower organizations are proposing a merger to create one new organization. Ontario Berry Growers’ Association (OBGA) and the ... more »

Blueberry industry to continue research, promotion order

Highbush blueberry producers and importers have voted to continue the Blueberry Promotion, Research and Information Order. In a referendum held fro... more »

Teenagers line up to work at century-old farm

Adapting to change has been part of Krupp Farms’ growth and improvement over the past 100 years. This year marks not only the Comstock Park, Michiga... more »

Farmers markets, farms use Pokemon Go to draw customers

Farmers markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 mill... more »

Skelly’s Farm Market adapts smoothly to retail agriculture

A traditional Midwestern farm that raised 350 acres of field crops and milked 50 cows a day has successfully converted to a small vegetable growing an... more »

Kevin Folta to keynote Great Lakes EXPO farm marketing program

Kevin Folta will make the keynote presentation for the farm marketing program at the 2016 Great Lakes Fruit, Vegetable and Farm Market EXPO. This year... more »

Western Growers unveils new headquarters

Western Growers unveiled its new headquarters in a private ribbon-cutting ceremony, welcoming members of the Western Growers Board of Directors, spous... more »

Western Growers updates Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pa... more »


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