Marketing

Take hold of managing liability on agritourism farms

Agritainment operators need to do everything they can to minimize farm safety risks, manage liability, mitigate financial risk through enterprise budgeting and improve marketing strategies. Brian J... more

Teenagers line up to work at century-old farm

Adapting to change has been part of Krupp Farms’ growth and improvement over the past 100 years. This year marks not only the Comstock Park, Michigan, farm’... more

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Western Growers updates Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pa... more »

Colorado growers conference set for Feb. 21

The Colorado Fruit and Vegetable Growers Association (CFVGA) will host its third annual conference on Tuesday, Feb. 21, 2017. The full-day conference... more »

Direct-marketing farms have double the regional impact

Sacramento-area farmers and ranchers who sell their products directly to consumers generate twice as much regional economic impact per dollar of outpu... more »

Farmobile expands data store

Farmobile, a farm data company, has expanded its Minnesota Data Store. Beginning in this year’s harvest season, any Minnesota farmer who automatic... more »

Plant IP protection program to host first US workshop

The CIOPORA Academy, a specialized training and certificate program for Intellectual Property (IP) protection in the field of horticulture, will host... more »

SNAP farmers market webpage updated

Expanding access to the healthy foods available at farmers markets and farm stands for those participating in the Supplemental Nutrition Assistance Pr... more »

New marketing website launched for produce industry

The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd ... more »

Cooperative estimates fifth largest apple crop ever

Premier Apple Cooperative has released its estimate of the size of the 2016 apple crop. The overall estimate is based on conditions as of June 27, an... more »

Jim Allen will step down from NYAA in January

Jim Allen will retire as president and CEO of New York Apple Association (NYAA) on Jan. 2, 2017. Allen has headed the NYAA since 2000. Alle... more »

Robinson Fresh’s Lemke to keynote Global Cold Chain Expo

Jim Lemke, president of Robinson Fresh, will be the keynote speaker at the Monday Opening General Session kicking off the inaugural Global Cold Chain ... more »


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