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Q&A: Perry Hedin
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Events Calendar
CIAB Sets Tart Cherry 'Restricted' Percentage at 42
Growers Look at Bumper Fruit Crops to sell this Year
24 Million Bushels of Apples Still in Storage
How will large fruit crops affect grower prices and profits?
Lots of Fruit, Challenging Times
With quite large fruit crops coming this season, growers and marketers need an enthusiastic response from the consuming public, both in the United States and the rest of the world.

Can we get that response?

Current evidence is that we are in a recession that could rival the Great Depression, but the one crucial factor that makes this different is government response. Massive deficit spending is, in the view of most modern economists, the right way to arrest the steep decline that turned the recession of the early 1930s into the monstrous Depression that lasted into the 1940s.

David Schweikhardt, an agricultural economist at Michigan State University (MSU), sent me via e-mail an Internet link you might want to try: http://www.ft.com/cms/s/0/b31c06a2-5a7a-11de-8c14-00144feabdc0.html.

It takes you to an article in the Financial Times, in which Martin Wolf says the current recession is tracking the Great Depression – in job losses, collapse of world trade, decline in global industrial output – and, worst of all, that the current stock market decline is bigger than the corresponding period of the Great Depression.

The response by governments, however, has been very different. Deficit spending this year will be almost 14 percent of Gross Disposable Income, three and a half times the effort during the 1930s. Despite protests from conservatives, this effort must work or we won’t sell fruit this season, or maybe for a decade.

In his note to me and about 30 faculty members at MSU, Schweikhardt said:

“Here’s an excellent article by Martin Wolf of the Financial Times. He is one of the best, and I agree with every word of it. Be sure to click on his link to ‘pictures’ in the second paragraph to really grasp what he is saying.”

The charts, which show current economic trends compared to those of the 1930s, are quite dramatic.


Perry Hedin
Cherry Industry Administrative Board

The morning after the Cherry Industry Administrative Board voted to restrict 42 percent of the large and soon-to-be-harvested tart cherry crop, Perry Hedin, CIAB’s executive director, answered some questions about the decision.

Did the board find the decision hard to make?
We had a long conversation about crop size. The size of the crop is the big driver, and we were faced with two estimates that were significantly different. USDA estimated the crop at 284 million pounds, and the industry estimated it at 302 million. We decided to use the USDA estimate. If we picked the larger estimate, it would have a larger downstream effect at the end of the season. The final decision on the size of the restriction will be made in September, after the crop is in, and it’s easier to adjust up than down.

Is 42 percent a pretty large restriction?
It is not a small number. The CIAB considered such factors as the average annual volume of sales, the carry-in of product and the desirable carry-out. We think the handlers will have plans in place to deal with the crop, and we don’t think many cherries will go unharvested. The intent of the order is to prevent extremely low prices to growers by keeping excess cherries from the market and also to provide incentives to grow the size of the market for tart cherries. The CIAB, using the Optimum Supply Formula, concluded that the preliminary restricted percentage should be set at 49 percent. After adjusting for the Market Growth Factor, the restriction was set at 42 percent.

Where can the restricted cherries go?
If handlers decide to pack them, we can build inventories in anticipation that we will have a smaller crop next year. We want 50 million pounds in inventory, so 18 million of the current crop can go there. We are always seeking opportunities to export more tart cherries. Cherry juice is an emerging outlet. Juice and concentrate sales are growing as consumers focus on the nutritional benefits of tart cherries. The market for dried cherries is growing. All of these are opportunities.



Events Calendar

July 4-11
83rd Annual National Cherry Festival
Traverse City, Mich.
Website: www.cherryfestival.org

July 8
Maryland Hort Society Summer Tour
Northeastern Maryland
Contact: Robert Black
Phone: 301-271-7491
E-Mail: hbgala@aol.com


July 9
Peach Production Workshop
Fruit Research Station, Clarksville, Ark.
Contact: Kathy Hanshaw
Phone: 479-754-2406
E-Mail: khanshaw@uark.edu

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