Mar 9, 2016

Anjou pears qualify for Heart-Check certification

Beginning in February, Green and Red Anjou from USA Pears were certified as heart-healthy by the American Heart Association. The certification allows Pear Bureau Northwest (PBNW) to use the Heart-Check mark throughout on-line, print, and promotions for both Anjou varieties of pears.

“It is gratifying to see sweet, juicy Anjou pears recognized by the American Heart Association as a heart-healthy food.” said Kevin Moffitt, president and CEO of PBNW. “With health impacts of cardiovascular disease touching more than one in every three adults, heart health is important to consumers. Now they can feel good knowing their Anjou pear is Heart-Check certified.”

USA Pears promotes delicious pears as a heart-healthy, whole food snack and versatile addition to any meal. With the addition of fruits, like pears, to the American diet, consumers are better equipped to meet the recommended Dietary Guidelines from the USDA, USAPears said.

“As the pear industry continues to communicate the health benefits of pears, collaborating with the American Heart Association helps show our product in the best light with acknowledgement from a trusted, science based organization,” Moffitt said.

With the initiation of the certification, PBNW scheduled promotional events with social media, introduced Heart Healthy Red Anjou pear materials for February’s American Heart Month and Heart-Healthy POS for National Nutrition Month in March with expanded plans into next pear season.