Jul 7, 2017
Asia’s apple industry gathers at Interpoma China

Two thousand people attended the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center on the Shandong peninsula from June 28-30. The goal of the event was to allow international exhibitors to familiarize themselves with the Chinese market.

“The first Interpoma China is an important step in finding out more about the world’s largest apple market and in forging new contacts in the Chinese market,” said Thomas Mur, director of Fiera Bolzano.

Photos: Interpoma China

Interpoma China was organized as a conference and exhibition on the cultivation, storage and marketing of apples. Visitors had access to 70 companies in an exhibition space covering 5,000 square meters, half from China itself and half from nine other countries: Belgium, Chile, France, Germany, Iceland, Italy, Israel, Korea and the Netherlands.

The International Congress “China and the Apple in the World” took place alongside the exhibition, in the mornings from June 28-30, and looked at topics relevant to the apple industry’s situation throughout the world and in China, different techniques from nurseries to apple processing plants, and the reduction of costs and improvement of process efficiency.

Eric van der Hoeff, from the consultancy Fruitconsult, discussed irrigation, fertilization and soil management. Helwig Schwartau, Agricultural Market Information Company (AMI) gave a talk on apple quality standards, market operations and consumer trends throughout the world.

Three Interpoma China Tours were also organized during Interpoma China to give exhibitors and visitors the chance to visit apple-growing areas near Weihai and to understand more about the processes and potential development of apple production in China. Tours attendees visited modern nurseries and orchards in the Lingang district of Weihai, as well as storage centers and storage equipment based on traditional Chinese apple-growing methods at the Weihai Economic and Technological Development Zone.

For more information about the exhibition, visit www.fierabolzano.it/interpomachina/en.


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