May 16, 2012
Company: Blush getting results in trials

Fine Americas Inc., a manufacturer and marketer of plant growth regulators for the fruit industry, has reported that its Blush plant growth regulator showed excellent results in 2011 Experimental Use Permit (EUP) trials. Featuring the active ingredient prohydrojasmon (PDJ), Blush was developed to promote fruit color change in bi-color apple varieties, according to Fine Americas.

“Based on the data we’ve received from cooperators in several of the key apple-producing states, Blush did an excellent job of enhancing fruit color compared to the current grower standard and untreated checks,” said Kevin Forney, a technical services manager for Fine Americas.

Prohydrojasmon is a synthetically produced jasmonate, one of a new group of plant hormones with several beneficial physiological properties. In addition to fruit de-greening, PDJ aids in fruit color development by enhancing accumulation of anthocyanin within apples. Anthocyanins are red pigments that belong to a class of molecules called flavonoids. Along with stimulating fruit coloration, anthocyanins act as powerful antioxidants, according to Fine Americas.

Forney said he anticipates renewal of the EUP for the 2012 growing season, which will allow Fine Americas to expand its product development efforts. PDJ is already labeled for use on apples in a number of countries, including Japan, Korea and Taiwan, according to the company.

For more information, visit www.fine-americas.com.


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