Jan 26, 2016

Giumarra announces new Antares apple

Giumarra Wenatchee announced its new apple offering, Antares, grown in France. Initial trial shipments will begin in February.

Antares is a firm, medium-sized apple developed in a French breeding program, according to Giumarra. It is a hybrid of the Elstar variety.

The variety is naturally disease resistant and boasts a sweet, aromatic taste, Giumarra said. Its flesh is juicy and delicately acidic, delivering an excellent flavor balance, the company said. 

“We are offering Antares in a 13 kg. Euro-style carton on the East Coast,” says Jason Bushong, division manager for Giumarra Wenatchee. “This is a classic, red-orange hued apple with similar characteristics of consumers’ favorite apples, but it offers the added benefit of a unique sustainability story.”

Due to its naturally bred characteristics, Antares requires 70 percent less traditional disease treatment, reducing environmental impact and promoting shelf life, according to a news release.

For more information on the Antares apple, visit the Giumarra website.