Feb 17, 2011

Moffitt appointed World Apple and Pear Association president

Kevin Moffitt, president and CEO of Pear Bureau Northwest, has been named president of the World Apple and Pear Association (WAPA). Moffitt has been actively involved with WAPA since its inception, most recently serving a two-year term in the role of vice president. At the organization’s annual meeting in Berlin last week, he was designated as president for a two-year term, succeeding Alessandro Dalpiaz of Assomela in Italy. Peter Beaven of Pipfruit New Zealand was named vice president.

“WAPA’s members share a common goal of increasing global consumption of apples and pears, and I look forward to helping advance that mission by bridging communication between fellow members for the good of the world apple and pear industry,” Moffitt commented about the value of this appointment. “WAPA serves an important point of reference for the industry, collecting and distributing valuable information and resources for its members.”

This year marks the 10-year anniversary for the organization, which was founded in 2001 to provide a forum for apple and pear producing countries around the globe. The organization facilitates communication and collaboration for the common good of apple and pear producers, working to boost global consumption of these fruits while also increasing profitability to producers.