Jun 14, 2017

Montedoro new marketing director at Crunch Time Apple Growers

Wolcott, New York-based Crunch Time Apple Growers has named Rena Montedoro as the organization’s director of marketing.

In this position, Montedoro will work to elevate the regional and national profile of Crunch Time Apple Growers SnapDragon and RubyFrost brands playing a critical role in the organization’s growth and development. Montedoro will oversee company sales, implement strategic marketing campaigns, expand the organization’s customer base, and build strong relationships with key players in the industry.

Montedoro has extensive experience in strategic brand development and increasing sales through integrated promotions. Prior to joining Crunch Time, Montedoro led a successful brand refresh for the Cutco Corp. based in Olean, New York. She was also the founder, editor-in-chief and publisher of Great Lakes Life Magazine, the first magazine to cover and promote the Lake Erie region. Under Montedoro’s direction, the magazine grew its readership from 25,000 direct mail copies to 150,000 subscribers in two years and went from a city publication to an international magazine winning six first place awards in journalism, design and photography.

“Rena’s experience in the food and beverage industry will significantly help us in the marketing of our SnapDragon and RubyFrost brands,” said Mark Russell, Crunch Time’s marketing committee chairman and spokesman.  “We are excited to welcome Rena to our team and are confident her diverse expertise and fresh perspectives will be an asset to our sales growth and brand awareness efforts.”