Feb 3, 2015

USApple freshens up ’28 Days of Apples’

USApple Association (USApple), its members and industry supporters are partnering to engage with consumers on social media each day during February’s American Heart Month to “spotlight apples’ essential role in heart health.”

USApple’s “28 Days of Apples” initiative returns for 2015 after engaging with more than 15 million consumers last year by highlighting 28 ways and reasons apples are healthy for our hearts and bodies. With the support of nearly 20 members and supporting brands and organizations, this year’s campaign will feature:

• Digital/social outreach on USApple’s Facebook, Twitter and Pinterest pages educating consumers about heart- healthy apple information each day in February. Daily topics include data from major healthy studies, cooking tips and recipes – with facts shared through infographics and illustrations.
• A daily, apple-related prize from a USApple member or supporter awarded to a consumer who engages with an apple heart health fact on USApple’s social channels. Prizes include fruit gift baskets, apple products, cookbooks, cookware and more.
• A Feb. 12 Twitter Party featuring USApple and retail dietitian/nutritionist “Alyson-Approved” sharing apple facts, health research and recipes, and encouraging participants to share their own apple tips.
• Consumer media relations outreach to promote the program and further educate individuals about apples’ heart health.