Oct 12, 2016

Wish Farms establishes year-round blackberry program

Wish Farms is expanding its berry program this season by offering a year-round blackberry program. Wish Farms now offers conventional and organic varieties of blackberries.

“Blackberries are the perfect complement to our year-round berry program,” said Gary Wishnatzki, owner of Wish Farms. “In just one phone call, customers can now choose to order an assortment of berries.”

The Mexico blackberry season will span from the beginning of October to the end of May and will segue perfectly into the domestic season when blackberries from Georgia, North Carolina and California will be available mid-May through September.

“Growers are excited to work with the Wish Farms brand,” said Jose Saca, director of blackberry and raspberry operations at Wish Farms. “We are partnering with the best growers for quality, and we hold ourselves to the highest food safety standards with all fruit coming through one of our Wish Farms facilities to be inspected by our quality control team.”

All new this year is the elongated blackberry clamshell. Similar to the existing raspberry 12-ounce flat pack, this elongated clamshell will provide a cleaner look across the berry case.

To complete the berry patch, Wish Farms projects a long-term goal to establish a year-round raspberry program. Wish Farms will have an exclusive offering of Mexican raspberries available from October through May.