EverCrisp
Midwest Apple introduces EverCrisp successor
The Midwest Apple Improvement Association (MAIA) has introduced a successor to the EverCrisp variety. MAIA-Mitchell is an advanced and more vibrant coloring strain of its groundbreaking predecessor, MAIA-1. Specimens of which may be marketed as... more »
Retail debut of EverCrisp earning ‘early fans’
EverCrisp is enjoying a successful commercial debut according to a news release from its developer, the Midwest Apple Improvement Association (MAIA). EverCrisp, known to growers as MAIA-1, debuted in limited supply in late 2016 at growers’ farm... more »
Phytelligence partners with EverCrisp marketing group
Phytelligence, an agricultural biotechnology company, has partnered with the Midwest Apple Improvement Association (MAIA) – the entity responsible for managing and marketing the MAIA 1 variety, which produces a unique apple branded the EverCrisp. According... more »
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