Marketing
Watermelon board ramps up digital presence
This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into its consumer communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need... more »
CMI promotes new leaders, prepares for growth in apple category
CMI Orchards, Wenatchee, Washington, has promoted several positions, with leadership transitions to prepare for a period of tremendous growth. CMI President Bob Mast said the company continues to “evolve, grow and become ever more complex.... more »
Bryant Christie changes leadership
Bryant Christie Inc., a provider of global market solutions to the food, beverage and agribusiness industries, is changing its leadership team. Bill Bryant, chairman of Bryant Christie Inc. (BCI) since the company’s founding, has moved... more »
Hut! Hut! SnapDragon! New York apple variety aligns with Buffalo Bills
SnapDragon is the official apple variety of the NFL’s Buffalo Bills. The apple, developed in New York at Cornell University, is grown by more than 150 farmers in the state. “The Buffalo Bills organization is... more »
IFPA applauds introduction of Healthy Meals, Healthy Kids Act
The International Fresh Produce Association commends leadership of the House Committee on Education and Labor for its recent commitment to the health of U.S. children via the introduction of the Healthy Meals, Healthy Kids Act,... more »
Organic Produce Summit draws record number of attendees
Hot-button issues explored at the sixth annual Organic Produce Summit (OPS) in Monterey, California, included connecting with consumers in an era of inflation, the rise of omnichannel marketing and the future of supply chain sustainability.... more »
New York ag department launches farm directory
The New York State Department of Agriculture plans to launch a statewide online Farm Directory in mid-June. The Farm Directory will connect consumers to producers of farm products and promote New York farms. The Farm... more »
Oregon, Washington pear growers vote to continue marketing order
USDA announced the results of an Oregon and Washington pear producer referendum to continue Federal Marketing Order 927, showing that 97 percent of fresh pear growers favored a continuation of the marketing order. “We are... more »
U.S. apple holdings up from last December
According to the U.S. Apple Association, fresh apple holdings on Dec. 1, 2016, totaled 120.3 million bushels, 13 percent more than the inventories reported for Dec. 1 of last year and 12 percent more than... more »
Marketing specialist joins Purdue Wine Grape Team
Purdue University Wine Grape Marketing Extension Specialist Katie Barnett says her job is about two things: connections and possibilities. "When you're buying a wine, you could buy a bottle that's on sale," Barnett said, "but what... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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