Marketing
2016 New Jersey Peach Buyers Guide now available
The 2016 edition of the New Jersey Peach Buyers Guide is now available from the New Jersey Peach Promotion Council. This year’s guide is 64 pages with information for prospective wholesale and retail buyers on... more »
Brand naming expert to keynote at BrandStorm
Alexandra Watkins, founder & chief innovation officer at Eat My Words, and author of the No. 1 bestseller “Hello, My Name is Awesome…How to Create Brand Names That Stick,” will present the closing general session... more »
New Zealand apple now available in United States
Coast to Coast Growers Cooperative has announced that container shipments of KORU apples, grown in New Zealand, have begun arriving at U.S. ports. The KORU variety is now produced in the United States, but the... more »
Honeycrisp prices up; total apple dollars down
Retail prices for the consumer favorite Honeycrisp apple rose in October 2015, yet the total dollars apples contributed to the produce department fell by half a percent when comparing the same four weeks from 2014,... more »
Pear marketing focuses on snacking
Harvest is nearing completion for the Northwest pear growers of Washington and Oregon. Over the next months, 10 pear varieties will be at their peak, putting a fresh crop of Northwest-grown pears within easy reach... more »
Chinese importers touring Northwest apple industry
Nine Chinese importers are visiting Washington state and Oregon this week to learn more about their apple and pear industries, according to the Washington Apple Commission (WAC). WAC and Northwest Pear Bureau are jointly sponsoring... more »
Washington apples see promise in export markets
Washington state will produce 125.2 million standard 40-pound boxes of fresh apples in 2015, according to the Washington State Tree Fruit Association (WSTFA). The forecast, made in early August, is down 10.5 percent from 2014’s... more »
Applications now available for the 2016 Michigan Apple Queen
Women with a connection to the Michigan apple industry are encouraged to apply for the 2016 Michigan Apple Queen title. The application deadline is Oct. 16, 2015. The new queen will be crowned at the... more »
WSU launches new tree fruit website for growers
With the support of the WSU Tree Fruit Endowment from Washington tree fruit growers, WSU created a new website designed specifically for industry personnel. The site is simply known as “WSU Tree Fruit." The project was... more »
USDA Fruit and Vegetable Program changes name to Specialty Crops Program
USDA’s Agricultural Marketing Service (AMS) is changing the name of the Fruit and Vegetable Program to the Specialty Crops Program effective immediately. Because of the expansion of products covered, the program name is being changed to... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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