Marketing
Tour teaches bloggers about tart cherry industry
As harvest winds down, this is a great opportunity for me to thank the many growers who helped with all of the tours this summer. Harvest is a busy time for cherry farmers across the... more »
MAC using social media to educate and engage with consumers
The Michigan Apple Committee (MAC) launched a social media campaign Sept. 1 with the help of global PR and marketing firm, Weber Shandwick. The campaign will increase Michigan Apples’ online engagement, in an effort to... more »
Committee announces Michigan processing apple prices
The Michigan Processing Apple Growers Marketing Committee has negotiated the following minimum processing apple prices with some processors for the 2015 crop:Ida Red 2.5 inches and up: $14/cwt.Jonathan, Jonagold and Crispin 2.5 inches and up:... more »
PMA High Performance Management Conference set for Sept. 14
Now in its third year, Produce Marketing Association Foundation for Industry Talent’s (PMA Foundation) High Performance Management Conference (HPMC) offers produce and floral industry members a chance to reinforce training for their managers and other... more »
Susan McAleavey Sarlund named new NYAA’s Northeast account manager
Susan McAleavey Sarlund has been named Northeast account manager for the New York Apple Association (NYAA), succeeding her father and New York apple industry icon John McAleavey in that position. McAleavey Sarlund previously served as... more »
Beekeepers are now ‘farmers’ in Washington state
A new law that defines Washington’s commercial beekeepers as farmers will enable the state to better reap the benefits of healthy bee populations while boosting a critical profession, according to a bee expert at Washington... more »
Cranberry Marketing Committee launches new foodservice website
The Cranberry Marketing Committee, USA (CMC) announces the launch of its new website, Cranberry Foodservice USA. The website provides resources that can help foodservice professionals incorporate the cranberry – America’s Original Superfruit – into meals... more »
Ambrosia and Honeycrisp lead top 10 sales dollars
According to Robb Myers, vice president of sales for CMI, the data shows that consumers continue to look for highly flavored apples like Ambrosia.“It’s pretty impressive when you consider that in the top 10 selling... more »
BREAKING: Northwest Michigan assesses storm impact
Agricultural businesses were busy assessing storm damage Aug. 3 to orchards and packinghouses following strong thunderstorms overnight in the Grand Traverse region of northwestern Michigan.Tom Berg, director of marketing for the Shoreline Fruit cooperative of... more »
New York Apple Growers unveils new organization name
After their recent launch of the SnapDragon and RubyFrost apple varieties, New York Apple Growers (NYAG) has changed its name to Crunch Time Apple Growers. The organization is comprised of 145 grower members who are... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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