strawberries

Tech aids Salinas Valley grower Pezzini Berry Farms

Pezzini Berry Farms is using technology to combat pests and is considering other tech to improve harvesting efficiencies. Paul Pezzini, a farm market veteran who grew up in his family’s artichoke farming and retail business,... more »

Angular leaf spot troubles California strawberry growers

Editor's note: This is a post from the Cal Poly Strawberry Center's blog, written by Gerald Holmes, director of the center, and Shashika Hewavitharana, assistant professor and strawberry plant pathologist. We are seeing quite a... more »

Naturipe Farms names VP of marketing

Naturipe Farms has hired Ashley Finster as vice president of marketing. Finster is a marketing professional with nearly three decades of management experience, including consulting, and senior marketing roles at various consumer packaged goods and... more »

Berry marketer Somerfield Farms adds Brian Deese

Berry marketer Somerfield Farms, Wilmington, North Carolina, has hired Brian Deese as director of procurement and grower relations. Deese has an extensive background in the agricultural industry and brings a wealth of experience to his... more »

Naturipe kicks off California strawberry season

National Strawberry Day — Feb. 27 — coincides with the kickoff of California strawberry season for Naturipe Farms, with increasing volumes. Naturipe will offer several of its proprietary varieties and premium berries, including the jumbo... more »

Strawberry variety features bright red, sweet fruit

The USDA's Agricultural Research Service (ARS) strawberry breeding program in Beltsville, Maryland, is releasing a new cultivar, Lumina, which produces lustrous bright red strawberries that are large and sweet. Early research results quickly showed that... more »

California, Florida organic strawberries limited but available

As Valentine’s Day approaches, which is a heavy demand holiday for strawberries, there are organic strawberries available — but they are highly priced and in limited volume. “We will have organic strawberries for Valentine’s Day,”... more »

Driscoll’s names new president of the Americas

Zespri CEO Dan Mathieson is leaving the produce marketer to become Driscoll’s president of the Americas. Mathieson has been at Zespri for 21 years, including seven as CEO, according to a statement from Zespri. He... more »

Wish Farms owner inducted into Florida strawberry hall of fame

Gary Wishnatzki, owner of Plant City, Florida-based berry grower Wish Farms, has been inducted into the Florida Strawberry Growers Association Hall of Fame. “Gary has been a lifelong supporter of the Florida strawberry industry and... more »

Strawberry options: Plasticulture, matted-row production

When I started my job as an Extension specialist at Purdue eight years ago, strawberries were mainly grown as a perennial crop in a matted-row production system in orchards and u-pick farms. Despite strawberries being... more »

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