Pacific Northwest
Extreme snacking video links Pear Bureau Northwest with consumers
With the fourth annual ongoing efforts to present pears in new and exciting ways and reach new audiences, Pear Bureau Northwest has embraced the current popularity of hot and spicy snack foods by creating a short,... more »
Honeybee-eating Asian giant hornets reported in Northwest
In December, Washington State Department of Agriculture (WSDA) entomologists identified a large hornet found near the Canadian border as an Asian giant hornet (Vespa mandarinia), an invasive species not previously found in Washington state. Although... more »
Juici, Koru apples going backstage with Lady Gaga
Juici and Kuru, new apples from Wenatchee, Washington-based Starr Ranch Growers, are headed to Vegas and will be served backstage to the performers at Enigma, a concert residency held at the Park Theater, Park MGM,... more »
The Cosmic Crisp, Washington’s own long-awaited apple, lands in stores
Cosmic Crisps have landed. Hailed as the first apple to be developed in the state of Washington and backed by a massive marketing rollout, the new apples are arriving in grocery stores, ready for lunchboxes... more »
Washington state apples’ license plate proposed
The Washington Apple Commission is proposing a new Washington specialty license plate to celebrate Washington apples, the state’s leading agricultural commodity and support the Washington Apple Education Foundation (WAEF). The revenue generated from sales of... more »
Jenny Bolivar-Medina joins Washington State University Tree Fruit team
Jenny Bolivar-Medina recently joined Washington State University as a tree fruit Extension information technology transfer specialist. As an integral member of the Tree Fruit Extension Team, Bolivar-Medina program will focus on tree fruit horticultural issues... more »
Produce marketing veteran joins Starr Ranch Growers
Krista Beckstead, a produce industry marketing veteran, joined Wenatchee, Washington-based Starr Ranch Growers as a marketing and brand specialist. In the new role for the company, Beckstead will work on brand strategy, product development and... more »
Pear Bureau Northwest amplifies World Pear Day with new media content
With the fourth annual World Pear Day taking place across the globe on December 8th, Pear Bureau Northwest (PBNW) has developed a handful of new assets to amplify the event across the digital landscape with consumers.... more »
