West

Driscoll’s debuts ‘Berry Big Strawberries’

Driscoll’s in May will bring to market “Berry Big Strawberries,” larger-sized fruit that each require more than one bite to finish. The quantity of the berries is limited, and “captures the beginning of peak California... more »

California Gov. Gavin Newsom expands Farm to Family program

California Gov. Gavin Newsom announced April 29 new initiatives to help Californians put healthy food on the table while also supporting the farm industry, which has been devastated by COVID-19. California... more »

Prima Wawona empowers stone fruit retailers with key category data

Prima Wawona, a large stone fruit producer in the U.S., has partnered with a leading fresh produce strategic insight and research company to provide retailers with key stone fruit category data. These insights help retailers... more »

Strawberry study shows heart health benefits

The 2019 Berry Health Benefits Symposium resulted in a collection of papers recently published in the journal Food & Function. Among the papers was “Effects of short-term consumption of strawberry powder on select parameters of... more »

Disaster declaration sought for hard freeze event on Colorado’s Western Slope

Gov. Jared Polis and Commissioner of Agriculture Kate Greenberg requested on April 24 a USDA Secretarial Disaster Declaration for Colorado’s Western Slope counties impacted by a late-season hard freeze event that occurred on April 13,... more »

Viva Fresh hosting ‘In Bloom’ event on adaptability, support in COVID-19 time

The Texas International Produce Association "In Bloom" Women’s Committee is hosting a virtual experience on May 6, 2020 at 4 p.m. CST to offer stories and shared support for surviving and finding ways to thrive in... more »

Colorado Farm Bureau seeks disaster declaration for Western Slope fruit growers

Colorado Farm Bureau sent a letter on April 20 to USDA Secretary Sonny Purdue, urging for a disaster declaration for counties on Colorado’s Western Slope facing devastation to fruit crops because of a recent freeze.... more »

Western Growers backs call to eliminate specialty crop payment limits

In response to a bi-partisan congressional call to eliminate payment limits for specialty crop, livestock and dairy producers before the final Coronavirus Food Assistance Program (CFAP) details are announced, Western Growers President & CEO Dave... more »


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