Marketing

China expands access for U.S. apples

Over the weekend, close to 20 years after the initial request was submitted to China, USDA’s Animal and Plant Health Inspection Service (APHIS) and China’s General Administration of Quality Supervision Inspection and Quarantine (AQSIQ) have... more »

Titan Farms names vice president of sales, marketing

Titan Farms, a grower, packer and shipper of peaches and vegetables based in Ridge Spring, South Carolina, has hired Daryl Johnston as its new vice president of sales and marketing.“For some time, the management team... more »

New York Apple Growers launch RubyFrost

New York Apple Growers (NYAG) has launched a second new apple variety called RubyFrost, which will be available at participating retailers in the Northeast and mid-Atlantic regions. RubyFrost is known for its beautiful rich color,... more »

Hard cider: New industry faces shortage of trees, labor

Despite being a very old practice, the making of hard cider is virtually a new industry in the United States. The recent growth in sales has been “staggering,” and the U.S. apple industry as a... more »

USDA seeks nominees for blueberry board

USDA is seeking nominations for the U.S. Highbush Blueberry Council (USHBC).USHBC is composed of 16 members and 16 alternates. Selected nominees would replace seven members and seven alternates whose terms will expire Dec. 31, 2015.... more »

New variety available to more retailers

Honeybear Brands, the varietal developer, has announced the regions and markets selected for the rollout of its newest apple variety, Pazazz.The new variety will be available to select retailer partners in several major markets. Honeybear... more »

Russian ban leaves apple exporters scrambling for new markets

Russia was on everybody’s mind at Interpoma.On Nov. 20, speakers at the international apple conference held in Bolzano, Italy, discussed the world’s shifting apple markets. Many topics were covered, but Russia’s decision last summer to... more »

Orchard rides hard cider wave

When Andrew Blake first approached his family with the idea of starting a hard cider operation at Blake Farms cider mill and orchard in Armada, Michigan, the response was less than enthusiastic. “We told him... more »