Marketing

Saskatchewan fruit breeders receive prestigious horticulture award

Bob Bors and Rick Sawatzky, fruit breeders with the Department of Plant Sciences, College of Agriculture and Bioresources at the University of Saskatchewan, are the joint recipients of the prestigious Stevenson Award for their development... more »

Sixth annual strawberry picking challenge planned in Florida

Wish Farms and Monte Package Co. are presenting the sixth annual Strawberry Picking Challenge on Feb. 8-9. The charity event raises funds for the Redlands Christian Migrant Association, inviting guests out to the Plant City... more »

Riveridge Produce adds Jack Brown Produce’s marketing

Michigan apple growers will be in position to gain additional markets and supply increasing customer consolidations with the blending of the sales divisions of Riveridge Produce Marketing and Jack Brown Produce. The pairing will market... more »

United Fresh backs food service promoting fruit in schools

United Fresh Produce Association has created a new membership category for K-12 school foodservice buyers. “Schools are legitimate volume foodservice buyers that collectively serve fresh produce to 30 million children who participate in the National... more »

EverCrisp named H-E-B January Apple-of-the-Month

H-E-B, a leading Texas retailer that operates more than 350 stores under the H-E-B name and nine Central Market Banners, has designated EverCrisp as tits January apple-of-the-month. The MAIA-1 apple variety, marketed as EverCrisp, combines... more »

Michigan awards Food Safety Education Fund grants

Ensuring the safety of the state’s food supply is paramount to protecting public health as well as helping to grow Michigan’s $104.7 billion food and agriculture economy. “As part of the department’s commitment to food... more »

Report: Retaliatory tariffs hitting apples, cherries hard

A Dec. 31 report from the Congressional Research Service  outlined the impact of retaliatory trade tariffs on U.S. agricultural products. Apples and cherries are among the commodities hardest hit, the report indicates. Called “Profiles and Effects... more »

Blueberry council partners with actress Tia Mowry-Hardrict

Tia Mowry-Hardrict, actress, cookbook author and host of web series “Tia Mowry’s Quick Fix,” has officially signed on as the new celebrity spokesperson for the U.S. Highbush Blueberry Council (USHBC). In her role, she will support... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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