Marketing

Stark Bro’s restores Walt Disney’s favorite apple trees to orchard

"Where Dreams Come True" is a famous slogan usually associated with Disneyland and Disneyworld, but on Friday, some Disney magic held court in the small town of Marceline, Missouri, where Stark Bro's Nurseries & Orchards Co. replaced 11... more »

New Discover Michigan Farm Fun directory available

The Michigan Agritourism Association released Discover Michigan Farm Fun, its 2018 directory featuring the farms and other agricultural destinations that welcome visitors. This is the 11th annual edition of the popular directory, which includes farm markets,... more »

United Fresh releases quarterly retail and foodservice reports

United Fresh has released two quarterly retail and foodservice trend reports: The FreshFacts on Retail Q1 2018 report, produced in partnership with Nielsen Fresh, measures retail price and sales trends for the top 10 fruit and... more »

Michigan bill stops zoning prohibition on farm wedding venues

Michigan Farm Bureau (MFB) supports a bill that has been referred to the House Agriculture Committee. House Bill 5947, introduced by Rep. Tom Barrett, R-Potterville, would amend the state zoning and enabling law to prevent... more »

USDA pauses plans for new organic marketing board

The USDA has ended a proposed rule to establish a national research and promotion program for certified organic products. The decision also terminates the proposed rule on referendum procedures. USDA based the termination on lack... more »

Jewell featured at 2018 Reception Honoring Women in Produce

Cindy Jewell, vice president of marketing at California Giant Berry Farms, will be the honoree and featured speaker at the Reception Honoring Women in Produce, Tuesday, June 26, at United Fresh 2018 in Chicago. Prior... more »

First quarter organic fresh produce sales start strong in 2018

Organic fresh produce sales started the year strong with eight percent dollar and volume growth compared to the first quarter of 2017, according to the Organic Produce Network (OPN).  Organic packaged salads remain the category... more »

Reversing dip in customer participation, farmers’ market sales

Across much of the United States, farmers markets have reported a decrease in consumer participation over the last couple of years. Farmers have increasingly reported this decrease has resulted in a drop in sales and... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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