Marketing

Michigan Apple Retail Dietitian Kit now available

The Michigan Apple Committee has released a new Retail Dietitian Kit aiming to assist retailers with educating their customers about the health benefits of regular apple consumption. “We worked with Shari Steinbach to develop the... more »

USApple awards Bronx school with Apples4Ed Grant

 The U.S. Apple Association (USApple) has awarded a $5,000 grant to Bronx, New York, school P811X, The Academy for Career and Living Skills, as part of its 2018 ‘Apples4Ed’ program. The grant will allow the... more »

BC Blueberry Council rebrands its product marketing

Abbotsford, British Colombia-based BC Blueberry Council (BCBC) has just unveiled its new brand  – Powered by Nature – with its newly refreshed website at www.bcblueberry.com. Created by Vancouver’s Watershed Communications Group, a full-service advertising and communications firm, the Powered... more »

Food irradiation marketed to fresh produce market

Although not used widely throughout the processing industry, food irradiation technology has been around for more than 50 years as a way to kill pathogens. Mangoes travel on a conveyor belt... more »

Del Monte VP to keynote United FreshMKT conference

A Del Monte Fresh Produce Senior Vice President, Emanuel Lazopoulos, will highlight innovation as keynote speaker at this year’s United FreshMKT Conference. Hundreds of retail, produce and fresh foods... more »

California Farm Bureau, CPMA express support for NAFTA

At a recent trade panel discussion hosted by the Canadian consulate, both the California Farm Bureau Federation (CFBF) and the Canadian Produce Marketing Association (CPMA) reiterated their support for NAFTA and emphasized the importance of... more »

Michigan’s Black Star Farms vineyard celebrates 20th anniversary

This summer, Black Star Farms will celebrate its 20th Anniversary and invite the public to join the festivities. The week-long celebration is scheduled for July 23-July 28, 2018, at the 160-acre winery estate a 15-minute... more »

TOMRA Food to organize Farm-to-Fork working groups

TOMRA Food is forming cross-industry working groups to accelerate development of digital standards for the food industry, with the first meetings to be held in Q4, 2018. "Thousands of TOMRA Food sorters around the world... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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