Marketing
Retail debut of EverCrisp earning ‘early fans’
EverCrisp is enjoying a successful commercial debut according to a news release from its developer, the Midwest Apple Improvement Association (MAIA). EverCrisp, known to growers as MAIA-1, debuted in limited supply in late 2016 at growers’ farm... more »
Grondine to guide USApple consumer health, media relations
Tracy Grondine joins U.S. Apple Association (USApple) on Jan. 22 as the association’s director of consumer health and media relations. Grondine brings significant experience as a communications leader in... more »
United Fresh to offer legal review of labels
United Fresh Produce Association members will soon have access to legal review of its product labels through a partnership with OFW Law. This new service was started by the United Fresh Finance & Business Management... more »
Produce market mangers, wholesale markets to meet with USDA
The National Association of Produce Market Managers (NAPMM) and United Fresh Produce Association will host a meeting of wholesale market managers, boards of directors, municipal officials and USDA. Attendees will discuss the important role that... more »
Illinois specialty crop conference features Huntley as keynote
The 2018 Illinois Specialty Crops, Agritourism, and Organic Conference and Trade Show will be Jan. 10-12, 2018, at the Crowne Plaza Hotel and Convention Center, Springfield, Illinois. Simon Huntley, former Fruit Growers News farm market... more »
Massachusetts distributor honored for local agriculture support
Sid Wainer & Son, a distributor of specialty produce and food in New England, has been honored for its outstanding dedication and commitment to supporting local Massachusetts agriculture. Massachusetts Agriculture Commissioner John Lebeaux presented the... more »
Wish Farms plans program for strawberry introduction
Wish Farms, grower-shipper and year-round supplier of strawberries has an all-new consumer-driven campaign just in time for Florida strawberry season. “The recent cooler weather we’ve experienced is great for the berries and is helping us... more »
Kapnick Orchards wins Michigan cider contest
Kapnick Orchards won the 21st annual Michigan Apple Cider Contest at the Great Lakes Fruit Vegetable & Farm Market EXPO in Grand Rapids Dec. 8. Cidermaker Scott Robertello owns... more »