Marketing

Raspberry, blackberry pricing survey shows early results

The North American Raspberry & Blackberry Association (NARBA) has released a preliminary report on its 2018 Raspberry & Blackberry Pricing Survey. NARBA recently completed a report of its survey of growers’ 2018 raspberry and blackberry pricing... more »

Favorite farmers’ markets sought in Farmland Trust program

American Farmland Trust has launched its tenth annual Farmers Market Celebration, set to run through Sept. 21. The celebration is a national effort to promote the importance of family farmers and farmers markets, while also... more »

Consumer tips for finding the local farmer at Ontario’s markets

Farmers' Markets Ontario (FMO) is offering consumers new tools to help them find and support farmers at their local market. FMO, which represents the province's 185 markets, has produced a series of practical videos available... more »

Kissabel apples harvested in Southern Hemisphere

Southern hemisphere countries are also turning “Red Inside”. From February to May, IFORED Consortium members Montague (Australia), Unifrutti (Chile), Mono Azul (Argentina), and Dutoit (South Africa) harvested the new apples with coloured flesh – from... more »

Wawona Packing promotion to feature freestone organic peaches

Cutler, California-based Wawona Packing, the largest grower of organic tree fruit in the United States, has announced that its crop of organic yellow peaches is on track for the seasonal transition from clingstone to freestone... more »

Michigan Agritourism’s video series features tips for u-pick

The Michigan Agritourism Association has just released two educational videos that showcase picking techniques and farm etiquette at Michigan u-pick fruit farms. The videos are part of a series of seven videos that were produced... more »

Crunch Time Apple closes sales season for managed varieties

Wolcott, New York-based Crunch Time Apple Growers reports SnapDragon apples realized a 38 percent increase in sales at the end of first quarter 2018 over prior year and a 58 percent increase in sales for RubyFrost... more »

Northwest fresh pear harvest estimated at 18.9 million boxes

As part of the annual Pear Bureau Northwest (PBNW) meeting held in Portland, OR on May 31, industry members compiled the first official estimate of the 2018-19 fresh pear crop for Washington and Oregon. Pear... more »