Marketing
Raspberries show promise in reducing risk of heart disease
A new study, conducted by researchers at Kings College London, in collaboration with German and Spanish scientists, shows that consuming raspberries may cut the risk of heart disease by 15 percent by improving circulation and... more »
New Jersey peaches put in full view
Take a look at those electronic billboards on major highways around New Jersey, and your taste buds might tingle at the sight of delicious Jersey peaches, now at the height of their season. You’ll also... more »
USHBC’s first advertising campaign outperforming forecast
The U.S. Highbush Blueberry Council (USHBC)’s advertising campaign to increase consumer demand for its berries is off to a good start. Results for the campaign, ‘Positively Bluetiful,’ are significantly exceeding expectations in the first six... more »
USDA assists farmers impacted by retaliation tariffs
The U.S. Department of Agriculture (USDA) will take several actions to assist farmers in response to trade damage from retaliation. President Trump directed Secretary Perdue to craft a short-term relief strategy to protect agricultural producers... more »
USApple gears up for annual crop outlook, marketing event
The Apple Crop Outlook & Marketing Conference is the only gathering of the U.S. apple industry at the national level – from growers and packers to bankers – to discuss the most pressing issues facing... more »
Farmers’ market group funds SNAP processing effort
The National Association of Farmers Market Nutrition Programs (NAFMNP) is providing Novo Dia Group operational funding for an additional 30 days so that stakeholder states will not experience any disruption in processing federal nutrition electronic... more »
Dressel named chairperson of NYAA Board of Directors
The New York Apple Association (NYAA) has named Sarah Dressel of Dressel Farms in New Paltz, New York (NYAA District 3) chairperson of the board of directors for NYAA, the organization that represents the 600... more »
Promotional strategy delivers ‘exceptional’ results for USHBC
The blueberry industry’s first year-long consumer advertising campaign is off to a "Positively Bluetiful" start for the Folsom, California-based U.S. Highbush Blueberry Council (USHBC), with results significantly exceeding expectations in the first six months. According to... more »
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Current Issue
Michigan Ridgefest: Innovative orchard production techniques meet new marketing approaches
Maine strawberry grower Tom Stevenson
Ground resiliency: Water conservation, sustainable practices improve land, plant health
Investing in plant health: The hardiness of your plants is good for your bottom line
*Fresh Views: New freeze protection methods in perennial fruit crops
Farm Market & Agritourism: Measuring success with a marketing plan
Ag Labor Review: More heavy lifting needed
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