Marketing
SmartFood Expo to join United Fresh Show in 2018
During today’s opening general session of the United FreshMKT, United FreshTEC, International Floriculture Expo and Global Cold Chain Expo, show organizers announced a fifth new expo will be co-located with the partners in June 2018.... more »
Montedoro new marketing director at Crunch Time Apple Growers
Wolcott, New York-based Crunch Time Apple Growers has named Rena Montedoro as the organization’s director of marketing. In this position, Montedoro will work to elevate the regional and national... more »
Chelan Fresh, Columbia Valley Fruit ink marketing agreement
Chelan Fresh of Chelan, Washington and Columbia Valley Fruit of Union Gap, Washington have entered into an agreement in which Chelan Fresh will be the exclusive marketer of Columbia Valley Fruit’s organic and conventional apples.... more »
Michigan grower sues city for excluding him from farmers’ market
A Charlotte, Michigan farmer is suing the city of East Lansing for excluding him from the city’s farmers' market because of his views on marriage. The federal lawsuit was filed May 31 by lawyers with Alliance... more »
Holtzinger becomes The Fourth Leaf Fruit Company
After more than 100 years of operating under the Holtzinger name and with changes in management and ownership direction, the Yakima, Washington-based Holtzinger Fresh Pack begins operations as The Fourth Leaf Fruit Company. The fourth... more »
Market research reveals why consumers are drawn to wineries in Michigan
In 1980, Michigan was home to 10 wineries and just over 200 acres of vineyard land. Today, those numbers have skyrocketed to more than 200 wineries and nearly 3,000 acres dedicated to wine grape production,... more »
Lifestyle factors tied to CSA membership
If you’re a high earner and have a graduate degree, chances are you’d rather eat out than buy your food through a community supported agriculture (CSA) program, according to a national survey co-authored by a... more »
Survey shows increase in Washington wine industry research awareness
As the Washington state wine research program grows, so does the state’s industry awareness about the importance of such a program. According to a recent survey, about three-quarters of Washington State’s wine industry is aware... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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