Marketing

First quarter organic fresh produce sales start strong in 2018

Organic fresh produce sales started the year strong with eight percent dollar and volume growth compared to the first quarter of 2017, according to the Organic Produce Network (OPN). Organic packaged salads remain the category... more »

Reversing dip in customer participation, farmers’ market sales

Across much of the United States, farmers markets have reported a decrease in consumer participation over the last couple of years. Farmers have increasingly reported this decrease has resulted in a drop in sales and... more »

Florida, Georgia blueberry growers seek inclusion in NAFTA

The Florida Blueberry Growers Association (FBGA) and Georgia Blueberry Growers Association (GBGA) sent a joint letter May 1 to their congressmen asking that provisions to protect the blueberry industry of Florida and Georiga be included... more »

France reinstates its ban on U.S. cherry imports

According to a report from USDA's Foreign Agricultural Service, on April 6, 2018 France published its third emergency decree banning cherry imports from countries where the use of the chemical dimethoate is legal. As a... more »

Michigan Apple Retail Dietitian Kit now available

The Michigan Apple Committee has released a new Retail Dietitian Kit aiming to assist retailers with educating their customers about the health benefits of regular apple consumption. “We worked with Shari Steinbach to develop the... more »

USApple awards Bronx school with Apples4Ed Grant

The U.S. Apple Association (USApple) has awarded a $5,000 grant to Bronx, New York, school P811X, The Academy for Career and Living Skills, as part of its 2018 ‘Apples4Ed’ program. The grant will allow the... more »

BC Blueberry Council rebrands its product marketing

Abbotsford, British Colombia-based BC Blueberry Council (BCBC) has just unveiled its new brand – Powered by Nature – with its newly refreshed website at www.bcblueberry.com. Created by Vancouver’s Watershed Communications Group, a full-service advertising and communications firm, the Powered... more »

Food irradiation marketed to fresh produce market

Although not used widely throughout the processing industry, food irradiation technology has been around for more than 50 years as a way to kill pathogens. Mangoes travel on a conveyor belt... more »