Marketing

Lisa Cork joins Produce Marketing Association’s board of directors

With a career spanning more than 30 years in fresh produce, former Californian and now New Zealander Lisa Cork of Fresh Produce Marketing, Ltd. accepted a nomination to join this year’s... more »

New York City marathon runners get SnapDragon apples

Over 50,000 SnapDragon apples were handed out as a post-run energizing boost for the New York City Marathon runners this past weekend.  The SnapDragon apple helped runners replenish their nutrients as well as boost awareness... more »

Third quarter organic produce sales top $1 billion

Organic fresh produce sales reached $1.16 billion for the third quarter of 2017, an eight percent increase in dollars and 10 percent rise in volume from the previous year, according to the Organic Produce Network... more »

Report: Washington Apple Commission overpaid contractor

According to an Oct. 28 story in the Yakima Herald, the Washington Apple Commission overpaid $573,182 to a contractor that submitted invoices with “significant discrepancies” over five years, according to a Washington state investigation. The... more »

Michigan trade trip to China joined by several fruit companies

Having recently returned from the annual meeting of the Tri-National Agriculture Accord – a group of agricultural officials from Canada, the U.S. and Mexico that collaborates on agricultural trade and development issues – Jamie Clover... more »

Backing local farms top reason to buy fresh produce

When it comes to buying fresh produce, northern New Englanders value maintaining local farmland, supporting the local economy, and buying produce without pesticides, according to new research from the University of New Hampshire. The research... more »

UF study: Red makes consumers retain label awareness

For many people, red means “stop,” and that’s what consumers are doing when they see that color on food information labels, according to a new study led by a University of Florida researcher. Zhifeng Gao,... more »

Michigan group cites newly re-certified market managers

The Michigan Farmers Market Association (MIFMA) has recognized seven farmers' market managers who were certified through the Market Manager Certificate Program (MMCP) and have since become re-certified after participating in continuing education opportunities. In order to... more »

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