Marketing

USApple joins launch of healthy snacking grant program

The U.S. Apple Association in partnership with the School Nutrition Association and the National Association of State Departments of Agriculture, are calling for entries for the 2017 Apples4Ed grant program. The program, with a renewed... more »

Salad Bars to Schools effort hits the 5,000 mark

In just seven years, Salad Bars to Schools, a public private partnership founded by United Fresh Start Foundation, Whole Foods Market, Chef Ann Foundation and the National Fruit and Vegetable Alliance, has given salad bars... more »

Marathon finishers to receive Michigan apples

Michigan apples will be distributed at the finish line of the Bank of America Chicago Marathon for the second year. The Michigan Apple Committee (MAC) is a sponsor of the marathon, which takes place on... more »

USApple asks: How do you #AppleADay?

How do you like your daily apple? Do you slice a crisp Fuji at lunchtime and dip it in a side of nut butter? Perhaps you end your day on a sweet note with a... more »

Governor declares October Michigan Apple Month

To recognize the importance of the Michigan Apple industry, Gov. Rick Snyder has declared October Michigan Apple Month. With more than 11.3 million apple trees in commercial production, covering 35,500 acres on 825 family-run farms... more »

Cider association releases first-ever cider style guidelines

The Portland, Oregon-based United States Association of Cider Makers (USACM) has adopted its first-ever set of cider style guidelines, an effort to assist in educating both trade and consumers about cider to make better sense... more »

Smaller crops to boost apple, pear and grape grower prices

USDA’s National Agricultural Statistics Service forecast the 2017 U.S. apple crop at 10.4 billion pounds, down 7 percent from the previous year but higher than most years since 2000, if realized. The Fruit and Tree... more »

Berry tunnel production, consumers subjects of surveys

TunnelBerries researchers Kathy Kelley and Kathy Demchak, both Penn State University personnel, will administer two Internet surveys to learn about growers’ experiences with high and low tunnels and consumer behavior and attitudes toward tunnel production.... more »