Marketing
Direct-marketing farms have double the regional impact
Sacramento-area farmers and ranchers who sell their products directly to consumers generate twice as much regional economic impact per dollar of output as do area food producers who don’t engage in direct marketing, reports a... more »
Farmobile expands data store
Farmobile, a farm data company, has expanded its Minnesota Data Store. Beginning in this year’s harvest season, any Minnesota farmer who automatically collects their Electronic Field Record (EFR) harvest data via a Farmobile PUC (passive uplink connection),... more »
Plant IP protection program to host first US workshop
The CIOPORA Academy, a specialized training and certificate program for Intellectual Property (IP) protection in the field of horticulture, will host its first U.S.-based workshop Sept. 8-9 in Watsonville, California, at Driscoll’s Cassin Conference Center. The... more »
SNAP farmers market webpage updated
Expanding access to the healthy foods available at farmers markets and farm stands for those participating in the Supplemental Nutrition Assistance Program (SNAP) has been – and continues to be – a USDA priority. For... more »
New marketing website launched for produce industry
The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd provides information on where produce came from and the work that goes... more »
Cooperative estimates fifth largest apple crop ever
Premier Apple Cooperative has released its estimate of the size of the 2016 apple crop. The overall estimate is based on conditions as of June 27, and assumes normal growing conditions to the fall harvest. The... more »
Jim Allen will step down from NYAA in January
Jim Allen will retire as president and CEO of New York Apple Association (NYAA) on Jan. 2, 2017. Allen has headed the NYAA since 2000. Allen joined NYAA in 1996 as retail program director, and was... more »
Robinson Fresh’s Lemke to keynote Global Cold Chain Expo
Jim Lemke, president of Robinson Fresh, will be the keynote speaker at the Monday Opening General Session kicking off the inaugural Global Cold Chain Expo in Chicago, June 20-22. More than 200 cold chain industry... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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