Marketing

Western Growers unveils new headquarters

Western Growers unveiled its new headquarters in a private ribbon-cutting ceremony, welcoming members of the Western Growers Board of Directors, spouses and special guests to the company’s new home at 15525 Sand Canyon in Irvine,... more »

Western Growers updates Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »

Colorado growers conference set for Feb. 21

The Colorado Fruit and Vegetable Growers Association (CFVGA) will host its third annual conference on Tuesday, Feb. 21, 2017. The full-day conference will build on last year's event, which was attended by more than 300 people,... more »

Direct-marketing farms have double the regional impact

Sacramento-area farmers and ranchers who sell their products directly to consumers generate twice as much regional economic impact per dollar of output as do area food producers who don’t engage in direct marketing, reports a... more »

Farmobile expands data store

Farmobile, a farm data company, has expanded its Minnesota Data Store. Beginning in this year’s harvest season, any Minnesota farmer who automatically collects their Electronic Field Record (EFR) harvest data via a Farmobile PUC (passive uplink connection),... more »

Plant IP protection program to host first US workshop

The CIOPORA Academy, a specialized training and certificate program for Intellectual Property (IP) protection in the field of horticulture, will host its first U.S.-based workshop Sept. 8-9 in Watsonville, California, at Driscoll’s Cassin Conference Center. The... more »

SNAP farmers market webpage updated

Expanding access to the healthy foods available at farmers markets and farm stands for those participating in the Supplemental Nutrition Assistance Program (SNAP) has been – and continues to be – a USDA priority. For... more »

New marketing website launched for produce industry

The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd provides information on where produce came from and the work that goes... more »

Current Issue

Fruit Growers News May 2024 cover

Advancing research in biocontrols

Inflation, farm input costs shape farm market prices

Farm market pricing guide

Great Bear Vineyards’ organic journey

Organic Grower: Field Watch

A win for farmers

Business: Improve the odds

Farm Market & Agritourism: markups vs. margins

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