Marketing
Susan McAleavey Sarlund named new NYAA’s Northeast account manager
Susan McAleavey Sarlund has been named Northeast account manager for the New York Apple Association (NYAA), succeeding her father and New York apple industry icon John McAleavey in that position. McAleavey Sarlund previously served as... more »
Beekeepers are now ‘farmers’ in Washington state
A new law that defines Washington’s commercial beekeepers as farmers will enable the state to better reap the benefits of healthy bee populations while boosting a critical profession, according to a bee expert at Washington... more »
Cranberry Marketing Committee launches new foodservice website
The Cranberry Marketing Committee, USA (CMC) announces the launch of its new website, Cranberry Foodservice USA. The website provides resources that can help foodservice professionals incorporate the cranberry – America’s Original Superfruit – into meals... more »
Ambrosia and Honeycrisp lead top 10 sales dollars
According to Robb Myers, vice president of sales for CMI, the data shows that consumers continue to look for highly flavored apples like Ambrosia.“It’s pretty impressive when you consider that in the top 10 selling... more »
BREAKING: Northwest Michigan assesses storm impact
Agricultural businesses were busy assessing storm damage Aug. 3 to orchards and packinghouses following strong thunderstorms overnight in the Grand Traverse region of northwestern Michigan.Tom Berg, director of marketing for the Shoreline Fruit cooperative of... more »
New York Apple Growers unveils new organization name
After their recent launch of the SnapDragon and RubyFrost apple varieties, New York Apple Growers (NYAG) has changed its name to Crunch Time Apple Growers. The organization is comprised of 145 grower members who are... more »
Fruit Crop Guesstimate shows winter’s impact
Coming off back-to-back winters that challenged Michigan growers, industry leaders gathered June 24 to guess the size of 2015’s fruit crops. “We’ve experienced two harsh winters in a row and we’re also continuing to experience... more »
Marketing order approval could boost cranberry promotion
In light of considerable market turmoil in the U.S. cranberry industry in recent years, Michelle Hogan was a bit surprised when growers recently approved the continuance of the industry’s federal marketing order. Hogan, newly appointed... more »
Current Issue
Michigan Ridgefest: Industry consumption push drives Ridgefest apple updates
Water quality management in orchards: Maintaining grove water
Grove insights: IFTA summer tour
Plum factors: Successful varieties offer growers opportunities
40U40 honorees
2025 Fruit & Nut Buyers’ Guide
Anaerobic soil disinfestation: Researchers study natural method to help strawberry growers
Washington tree fruit growers react to H-2A ruling
Organic Grower: Blue Bird Fruit
Fresh Views: Team approaches to disease management
Farm Market & Agritourism: Market channel assessment
Ag Labor Review: Candid discussions regarding ag labor dilemmas
see all current issue »
