Marketing
MAC using social media to educate and engage with consumers
The Michigan Apple Committee (MAC) launched a social media campaign Sept. 1 with the help of global PR and marketing firm, Weber Shandwick. The campaign will increase Michigan Apples’ online engagement, in an effort to... more »
Past, present, future of U.S.-Cuba trade relationship
Since December 2014, when the United States and Cuba announced the intention to restore diplomatic ties for the first time in more than half a century, the U.S. has taken steps to ease restrictions on... more »
Payment card change shifts fraud liability onto merchants
There’s a change coming Oct. 1 that will affect merchants who accept credit card payments – including farm markets and agritourism operations. The coming deadline marks a shift by the U.S. payment-card industry to EMV (Europay, MasterCard... more »
PMA Fresh Connections Southern Africa draws a large crowd
A record number of attendees gathered in Cape Town, South Africa for the 5th PMA Fresh Connections Southern Africa Conference & Expo on Aug. 12-13. The event, one in a series of PMA international conferences,... more »
United Fresh announces 2015 BrandStorm marketing event
The United Fresh Produce Association has announced the development of a new marketing event added to its annual education offerings. Titled “BrandStorm,” the event will take place Nov. 1-2 in San Francisco, California. A project of the... more »
Committee announces Michigan processing apple prices
The Michigan Processing Apple Growers Marketing Committee has negotiated the following minimum processing apple prices with some processors for the 2015 crop:Ida Red 2.5 inches and up: $14/cwt.Jonathan, Jonagold and Crispin 2.5 inches and up:... more »
PMA High Performance Management Conference set for Sept. 14
Now in its third year, Produce Marketing Association Foundation for Industry Talent’s (PMA Foundation) High Performance Management Conference (HPMC) offers produce and floral industry members a chance to reinforce training for their managers and other... more »
Susan McAleavey Sarlund named new NYAA’s Northeast account manager
Susan McAleavey Sarlund has been named Northeast account manager for the New York Apple Association (NYAA), succeeding her father and New York apple industry icon John McAleavey in that position. McAleavey Sarlund previously served as... more »
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Current Issue
Michigan Ridgefest: Innovative orchard production techniques meet new marketing approaches
Maine strawberry grower Tom Stevenson
Ground resiliency: Water conservation, sustainable practices improve land, plant health
Investing in plant health: The hardiness of your plants is good for your bottom line
*Fresh Views: New freeze protection methods in perennial fruit crops
Farm Market & Agritourism: Measuring success with a marketing plan
Ag Labor Review: More heavy lifting needed
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