Marketing

Produce sales can’t match year-ago levels, but demand remains solid

March 2020 experienced the biggest spikes in the history of grocery retailing as the nation bought supplies to fill their freezers, fridges and pantries in preparation for shelter in place. After an initial flurry of... more »

USApple: Number of apples in storage 8.6% less than a year ago

The U.S. Apple Association has released its sixth report on the 2020 apple crop. According to the survey, this year's fresh apple holdings on April 1, 2021, totaled 51.2 million bushels, 12.8% less than the... more »

Florida growers respond to hearing on effects of imports on Southeast

The Florida Fruit & Vegetable Association released a statement regarding the International Trade Commission’s April 8 hearing on the "Effect of Imports on the U.S. Cucumber and Squash Industries, with a Focus on the Southeast."... more »

TerraFresh Organics adds organic Amber Crest peaches

Mill Valley, California-based Terra Fresh Organics, an organic fruit company known for supplying organic citrus, mangos, stone fruit and grapes to North America, announces the addition of Organic Amber Crest Peaches to its Earth Greens... more »

2021 North Carolina strawberry season under way

April signals the start of strawberry season in North Carolina, and local growers are optimistic about the 2021 season and anticipate a crop that should last through Memorial Day. “The recent hard frost kept strawberry... more »

South Carolina farmers excited for 2021 growing season

After a difficult year, South Carolinians can look forward to the simple pleasures of juicy red strawberries, sweet watermelons, refreshing cucumbers, ripe peaches, fresh butter beans, vibrant basil and many other South Carolina crops. It’s... more »

Free marketing webinars for ag, food operators offered in Colorado

The Colorado Department of Agriculture is offering six free virtual marketing webinars this spring to help educate ag and food business owners on state-of-the-art ways to connect with consumers through the latest public relations, marketing,... more »

Penny Leff retiring April 11 as California agritourism coordinator

Penny Leff has spent her time at University of California Agriculture and Natural Resources working as a champion of all things that blend agriculture and tourism (“agritourism”). Leff first brought her creative approach to University... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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