Marketing
Bowerman Blueberries opens downtown retail location, expands farm market
West Michigan’s family-owned Bowerman Blueberries will offer its farm-fresh produce, baked goods and sweets year-round at a new cafe in downtown Holland. The restaurant will be located at the corner of Eight Street and Central... more »
CMI Orchards releases Flavogram, a ‘new way of experiencing apples’
Wenatchee, Washington-based CMI Orchards has released a new program, Flavogram, to help consumers compare apples to apples. Flavogram is a tasting guide that describes the flavor journey of each apple from the first bite to... more »
USApple: Total number of apples in storage on March 1 is 8% less than year ago
The U.S. Apple Association's March 2021 edition of Market News has been released. This is the fifth report on the 2020 apple crop. According to the survey, this year's fresh apple holdings on March 1,... more »
UGA Extension, SBDC to host ag marketing webinar series
Farmers and agricultural producers have faced numerous challenges in recent years, affecting the day-to-day tasks of running their operations. Add in a global pandemic and a push toward direct-to-consumer sales, and sustaining an agribusiness can... more »
Industry leaders to discuss empathy in marketing during BrandStorm
United Fresh’s sixth annual BrandStorm event will take place online March 9-11, 2021. The event will feature two sessions specifically designed to facilitate dialogue around the subjective topic of empathy in marketing, both in consumer... more »
PMA plans October in-person Fresh Summit in New Orleans
Produce Marketing Association has announced that Fresh Summit 2021 will take place, in-person, Oct. 28-30, 2021 at the New Orleans Ernest N. Morial Convention Center in New Orleans, Louisiana. Produce Marketing Association (PMA) will welcome... more »
California fruit breeders help keep shelves stocked year-round
U.S. shoppers expect them and so grocery stores do, too – but how do you deliver a summer fruit like grapes all 52 weeks of the year? According to Bakersfield.com, It's not as easy as... more »
United Fresh releases Q4 2020 FreshFacts on Retail report
Fresh produce continues its steady growth at retail, with increased sales for both fruits and vegetables in Q4 of 2020, according to United Fresh’s FreshFacts on Retail Q4 2020/Year in Review 2020 report, sponsored by... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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