Marketing
University of California offers free online trainings on direct sales and agritourism
The COVID-19 pandemic has been a huge shock to California's food economy, forcing many of the state's growers to embrace new business practices and drop old ones as "shelter-in-place" directives rolled across the state. But... more »
BrandStorm hosts global marketing discussion
United Fresh’s sixth annual BrandStorm event will take place online March 9-11, 2021. The event will feature the general session Global Marketing: Trends from Abroad, where marketing professionals from around the globe will share perspectives... more »
Total number of fresh apples in storage on Feb. 1 were 8.2% less than year ago
The U.S. Apple Association has released its February 2021 edition of Market News. This is the fourth report on the 2020 apple crop. According to the survey, this year's fresh apple holdings on Feb.1, 2021,... more »
USITC: Imported blueberries have not caused serious injury to domestic industry
The U.S. International Trade Commission determined Feb. 11 that fresh, chilled, or frozen blueberries are not being imported into the United States in such increased quantities as to be a substantial cause of serious injury,... more »
Proposed FSMA traceability rule draws comments from PMA
The FDA is proposing to establish additional traceability record-keeping requirements (beyond what is already required in existing regulations) for persons who manufacture, process, pack, or hold foods the agency has designated for inclusion on the... more »
Agriculture Direct Farm Marketing Summit targets Tennessee and Kentucky farmers
Farmers interested in maintaining or building direct farm marketing relationships with consumers should make plans to attend the Agriculture Direct Farm Marketing Summit. The series of webinars, hosted by several agricultural industry partners in Kentucky... more »
Industry groups, elected officials stand with American blueberry growers
A broad coalition of industry groups, elected officials, and state agricultural leaders – including U.S. Sens. Debbie Stabenow and Gary Peters of Michigan – are standing up to defend the interests of American blueberry growers by submitting letters of support for... more »
Harvest New England Ag Marketing Conference & Trade Show will be virtual
Registration is now open for the eighth biennial Harvest New England Agricultural Marketing Conference and Trade Show. The virtual program is set for two half days on Feb. 24-25 and will be offered at no cost... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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