Marketing

PMA welcomes six industry leaders to PMA Board of Directors

Produce Marketing Association (PMA) will welcome sixnew industry leaders to the PMA Board of Directors on Thursday, Oct. 22 as the board meets for the first time. The newly elected leaders span the industry supply... more »

September brought strong fresh produce sales gains

The pandemic caused changes in virtually all shopping habits, from when and where people shopped to the types, amounts and brands they purchased. These changes were driven by anxiety over in-store visits that prompted fewer... more »

New York state takes the Big Apple Crunch Challenge

Take the Crunch Challenge this year as part of the eighth annual Big Apple Crunch, which inspires folks to buy a New York State apple during harvest to help support local agriculture and family farms. "New... more »

USA Pears launches Instagram augmented reality filter showing their ‘personality’

USA Pears has officially launched a brand new augmented reality (AR) tool on the Instagram social media platform. Featuring six of the ten pears commercially grown in the Pacific Northwest, the AR tool highlights the flavor... more »

PMA’s Nancy Tucker announces retirement at Fresh Summit Global Reception

Produce Marketing Association Vice President, Nancy Tucker, announced her retirement at the Fresh Summit 2020 Global Community Reception.  Tucker, who has had a storied career in produce, has been a fixture of PMA’s global work... more »

Jerry Mills: How to stay vigilant amid challenges

Good news for a change: Last month I expected crop failure because of rots appearing as the fruit ripened. As the kids say, I was bummed out. As a last resort I sprayed Jonathans with... more »

Nick Nadai succeeding Phil Pitts with Michigan Processing Apple Growers

Phil Pitts, sales desk manager for the Michigan Processing Apple Growers, also known as the Apple Division of the Michigan Agricultural Cooperative Marketing Association (MACMA), plans to retire Jan. 21, 2021. Pitts is being succeeded... more »

Climate change or not, NW Ohio, SE Michigan apple growers are hurting this fall

Call it climate change or yet another anomaly. But this fall’s apple crop is no bumper crop here in northwest Ohio and southeast Michigan, thanks to a late-spring freeze and late-summer drought. According to a... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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