Marketing

USApple 2020 forecast pegged at 253.3M bushels, down 3% from a year ago

Total USApple estimate for 2020: 253.3 million bushels. If the crop hits that number, it would be down 3% from last year, 2% from the 5-year average. The announcement concluded the 125th annual USApple Outlook... more »

Michigan apple growers expect to harvest 22.5M bushels in 2020

Michigan’s official crop estimate of 22.5 million bushels (946 million pounds) of apples was announced this afternoon as part of the USApple Outlook meeting which was held virtually due to the COVID-19 pandemic. The 2020... more »

Biggest cranberry crop since 2016 forecast by Cranberry Marketing Committee

At its annual summer meeting Aug. 11, the Cranberry Marketing Committee (CMC) announced new membership for the term beginning Aug. 1, 2020 .through July 31, 2022. Also at its summer meeting, the committee completed its... more »

Georgia Fruit and Vegetable Growers note damage of Mexican seasonal imports

Georgia Fruit and Vegetable producers joined Georgia Fruit and Vegetable Growers Association, GFVGA, Executive Director Charles Hall on Aug. 20 to testify before U.S. trade officials about the crisis Georgia farmers are facing because of... more »

Apple production, exports up for 2019 crop, says USApple

The 2019 apple crop was the sixth largest crop in history, said the U.S. Apple Association Aug. 20 at the organization’s 125th Annual Crop and Outlook Marketing Conference. Apple exports also rebounded during the past year,... more »

Organic Produce Network event speaker Padilla shares organic outlook

As one of the nation’s largest retailers, Costco has publicly advocated for increased production of organic fresh produce items. It is the chain’s member shoppers, however, who are driving organic sales growth as they vote... more »

Michigan’s Robinette’s reveals 2020 maze design honoring Jim and Bethel Robinette

Jim and Bethel Robinette played key roles in the success and growth of what is now known as Robinette’s Apple Haus & Winery.  This year, Jim and Bethel passed away into their heavenly life, a... more »

Produce demand holds as fruit sales strengthen

The second full week of August was the fifth of eight non-holiday weeks between Independence Day and Labor Day, in which everyday demand alone had to drive the sales performance. Consumer concern over the COVID-19... more »

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