Marketing
Early Michigan apple varieties estimated to be ready at end of August
Michigan’s much-anticipated apple crop is right on schedule, and growers are ready to harvest the delicious fruit for consumers to enjoy. “Throughout the COVID-19 crisis, so many events and traditions have been cancelled. But nature... more »
Study: Blueberry growers boost economy by infusing billions of dollars, generating jobs
U.S. highbush blueberry growers generate more than $4.7 billion in annual economic impact, accounting for more than $12.7 million flowing into the U.S. economy every day, according to a study commissioned by the U.S. Highbush... more »
Kentucky Certified Farm Market program steers consumers to farm goods
Launched in 1996 to help farmers sell their produce directly to consumers throughout the state, the Kentucky Farm Bureau Certified Farm Market program has certified nearly 100 markets for 2020, a year during which an unforeseen pandemic... more »
Virtual event with Costco’s Frank Padilla and Category Partners’ Steve Lutz
The Organic Produce Network will hold a virtual online event featuring Frank Padilla, Costco’s vice president and general manager, produce and meat, and Steve Lutz, Category Partners’ senior vice president of insights & innovation, discussing... more »
Interpoma 2020 is changing format and going digital
Interpoma 2020 will be changing its look and become “Interpoma Connects 2020: Digital Days for the Apple Economy”, two days of events and webinars. According to a news release, the new format that will replace... more »
Virus, economic pressure keep retail produce sales highly elevated
More than four months after the big spikes in grocery sales at the start of the pandemic, CPG sales continue to track well ahead of the 2019 baseline. More than half, 56%, were extremely concerned... more »
Michigan apple group touts benefits to digestive health
Michigan Apples can help keep your digestive system healthy, along with a balanced diet that includes many fruits and vegetables. The Michigan Apple Committee works with expert Shari Steinbach, M.S., R.D. to communicate the health... more »
Learn marketing tips for profitability in 2020 Great Lakes EXPO farm marketing keynote
Following the COVID-19 pandemic, many growers and businesses are looking to enhance the online experience for their customers. At the virtual 2020 Great Lakes Fruit, Vegetable & Farm Market EXPO, the Farm Marketing keynote and subsequent... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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