Marketing

New Jersey peaches ready after good growing season

With ideal growing conditions this year, New Jersey peaches should be at their finest this season. “Come July, you should be seeing our locally grown yellow and white peaches, and nectarines in supermarkets, farmers markets... more »

Rice Fruit Co. kicks off 108th season

Rice Fruit Co., a packer of premium eastern apples in Gardners, Pennsylvania, kicks off its 108th season this... more »

Pace International launches new website

Pace International, a provider of sustainable postharvest solutions and technologies for the fresh produce industry, is proud to announce the launch of its newly redesigned website. The new portal, www.paceint.com, debuts a host of fresh... more »

First of eight non-holiday weeks shows strength in produce demand

Grocery sales have trended above 2019 levels since the second week of March. Gains during non-holiday weeks had been experiencing some erosion in what seemed to be a slow march back to normal – only... more »

Australian-bred plum varieties set for global commercialization

The Associated International Group of Nurseries (AIGN) has selected three Australian-bred plum varieties to be shared with its membership for global commercialization and promotion, according to a news release from the group. “These varieties will... more »

Tree fruit industry scholarship luncheons replaced with student celebration film

In years past, the Washington Apple Education Foundation would be gathering together scholarship recipients, their parents and donors for two annual scholarship celebration luncheon events held in late July in Yakima and Wenatchee.  With the... more »

USDA, USTR name new agricultural trade advisors

U.S. Secretary of Agriculture Sonny Perdue and U.S. Trade Representative Robert Lighthizer announced July 17 the appointment of 25 new members to serve on seven agricultural trade advisory committees. The Agricultural Policy Advisory Committee is... more »

Jerry Mills: Adjusting to difficult times and misinformed messages

Market season is upon us as you read this. Much of our weekend pick-your-own business depends on wagon rides to the orchard. If rides are banned, and they probably should be, what can we do?... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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