Marketing
USDA, USTR name new agricultural trade advisors
U.S. Secretary of Agriculture Sonny Perdue and U.S. Trade Representative Robert Lighthizer announced July 17 the appointment of 25 new members to serve on seven agricultural trade advisory committees. The Agricultural Policy Advisory Committee is... more »
Jerry Mills: Adjusting to difficult times and misinformed messages
Market season is upon us as you read this. Much of our weekend pick-your-own business depends on wagon rides to the orchard. If rides are banned, and they probably should be, what can we do?... more »
Do the work to retain new online customers
The COVID-19 crisis has forced many markets to create or enhance online ordering systems and businesses with these platforms which has led to a huge increase in online orders. This means, many of your customers... more »
2020 produce sales up 9% over last year’s Fourth of July week
All 2020 holidays affected by the coronavirus pandemic have seen strong sales results, from Easter and Mother’s Day to Memorial Day and Father’s Day. Several of these are big restaurant holidays during regular years and... more »
Christopher Gerlach joins USApple as director of industry analytics
The U.S. Apple Association announced July 13 that Christopher Gerlach will join the organization as director of industry analytics. Gerlach has a wealth of experience in public policy research and economic analysis for large, mission-driven... more »
T&G Global commercializes first climate-change resistant apple variety
T&G Global is set to commercialize the first new apple from the Hot Climate Program, a global pan-industry breeding program focused on the long-term sustainability of apple production in a changing climate. Peter Landon-Lane, T&G Global’s... more »
PMA unveils details on Foodservice: Delivered general and breakout sessions
Produce Marketing Association is dishing out some intriguing food for thought during its first-ever Foodservice: Delivered virtual event July 20-24. The online gathering for the foodservice industry showcases fresh produce products, ideas and insights to... more »
Produce growers fill up food box program
Amid marketplace chaos wrought by the new coronavirus, produce growers, packers and shippers are evolving their operations to work for Uncle Sam. The USDA’s Agricultural Marketing Service this spring rolled out $1.2 billion of contracts... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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