Marketing
Jeff Malensky named chair of the USHBC Promotion Committee
Jeff Malensky, president of Oregon Berry Packing in Hillsboro, Oregon, has recently been appointed chair of the U.S. Highbush Blueberry Council Promotion Committee. Malensky takes over the leadership position from Bob Carini of Carini Farms... more »
Del./Md./Va. researchers increase farmers’ market capacity and safety
Ensuring produce sold at Delmarva farmers' markets is safe and preparing local farmers to comply with a federal Food Safety Modernization Act in 2021 are twin objectives of a nearly half-million dollar U.S. Department of... more »
The non-holiday week brought on sales pressure for fruit
The week ending June 28 was the week in between Father’s Day and the Fourth of July, which means everyday demand alone was driving the sales numbers. Food and beverage sales remained well above last... more »
2020 Agri-Marketing Conference to be held virtually
The National Agri-Marketing Association announced July 1 that the 2020 Agri-Marketing Conference will be offered exclusively as a virtual conference, Aug. 11-13, 2020. There will be no live event in Kansas City. “Like everyone, we’ve... more »
USMCA takes effect: Welcome news for struggling farmers
The United States-Mexico-Canada Agreement goes into effect July 1, at a crucial time for farmers and ranchers struggling to recover from COVID-19 losses and a depressed agricultural economy. The expected $2 billion annual increase in... more »
Sun World takes firm stance on IP rights breach
Californian based variety development and licensing company, Sun World International,LLC (Sun World), announced July 1 it has reached settlement of a dispute with a prominent Australian table grape producer (and associated entities) within the Sunraysia... more »
New line of table grape varieties designed to capture marketers, consumers
International Fruit Genetics (IFG), a fruit breeder, is adding six new table grape varieties the company says are poised to further disrupt the produce industry and lead the table grape world with unique shapes and flavors... more »
Report: Fresh produce gains remain in double digits
While summer sales patterns are in full swing, demand for fresh, frozen and canned produce continues to shift. Consumers increasingly have the opportunity to dine out and many are fatigued with their tried-and-true recipes. Restaurant... more »
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