Marketing
Global apple market reached $78B; set to continue moderate growth
IndexBox has just published a new report: 'World - Apple - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings. The global apple market was finally on the rise... more »
Chelan Fresh’ Rockit apples now available year-round
Rockit miniature apples will now be available year-round, Chelan Fresh announced recently. Due to growing consumer demand for Rockit apples, Chelan Fresh launched a large-scale marketing campaign to showcase Rockit apples’ qualities, according to a... more »
How to implement e-commerce in a food or farm operation
Sales of food and agricultural products direct to the consumer through e-commerce have also been increasing, most recently due to the COVID-19 pandemic. In March 2020, 31% of U.S. households, or roughly 40 million, used... more »
Jerry Mills: Ponder new operational approaches with COVID-19
Spraying fruit trees. Well, here we are at the most critical time of the year for spraying our apples and peaches and it keeps raining. I am using an extra sticker this year in hopes... more »
Extension’s mobile farmers’ markets rolling again in metro Atlanta
Mobile farmers' markets are rolling again in metro Atlanta to continue serving fresh produce and delivering nutrition education to communities through curbside pickups and digital content. University of Georgia Cooperative Extension agents and staff have... more »
USA Pears promotes plant-based meat recipes amid shortages
Pear Bureau Northwest consistently develops fresh and innovative promotional strategies for USA Pears in a rapidly changing retail and consumer landscape. In direct response to meat shortages and higher prices throughout North America, the organization... more »
Three months in, fresh produce gains remain in double digits
The first week of June marks three full months of coronavirus-related shopping patterns. While restaurant competition for the food dollar is gearing up, grocery sales remained highly elevated. Additionally, trends in trips, basket size, product... more »
Citing flawed USDA data, USApple joins industry in CFAP appeal
The U.S. Apple Association, joined by apple organizations across the nation, on June 16 urged USDA to reconsider growers for Coronavirus Food Assistance Program funding. According to the groups, USDA’s analysis that determined apple prices... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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