Marketing
Delivery tips for farms, markets during crisis
In our current crisis, contactless delivery is a safe method to reach customers with agricultural products from your farms and markets. In this article, we’ll review specific tips for how to implement contactless delivery while... more »
OPN: Organic produce sales up 18% in April; volume soars over 20%
Total organic fresh produce sales continued to soar in April, increasing 18% from last year, and outpacing conventional produce products in both dollars and volume according to the April 2020 Organic Produce Performance Report. The report... more »
Wish Farms promotes local businesses, donates gift cards
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, recently completed a successful giveback campaign on Instagram by promoting local businesses while simultaneously supporting children in need. According to a news... more »
Farmers’ markets across nation face potential economic crisis from COVID-19
Across the country, farmers' markets operators – the organizations and individuals who plan, coordinate, and run America’s farmers' markets, are engaging in herculean efforts to protect their communities from COVID-19. But even as interest in local foods spikes nationwide, many ... more »
With Extension connections, alternative markets taking shape in Florida
Thanks to some creative thinking among Institute of Food and Agricultural Sciences and University of Florida UF/IFAS Extension agents and community partners throughout the state, alternatives to organic, green and farmers markets are creating business traction on behalf... more »
‘I Pick Safety’ campaign ramped up by California Strawberry Commission
"I Pick Safety" is a new effort from the California Strawberry Commission to highlight farm worker safety and industry-leading training and safety practices by emphasizing that everybody is responsible to always pick safety. “Our new I... more »
California strawberry growers and farm workers pick safety
"I Pick Safety" is a new effort from the California Strawberry Commission to highlight farm worker safety and industry-leading training and safety practices by emphasizing that everybody is responsible to always pick safety. “Our new I... more »
USDA OK’s $1.2B in contracts for Farmers to Families Food Box Program
The U.S. Department of Agriculture (USDA) on May 8 approved $1.2 billion in contracts to support American producers and communities in need through the USDA Farmers to Families Food Box Program. “This is a new,... more »