Marketing

USDA announces additional food purchase plans

U.S. Secretary of Agriculture Sonny Perdue announced May 4 details of $470 million in Section 32 food purchases to occur in the third quarter of fiscal year 2020, in addition to purchases previously announced, which... more »

Blueberry industry ensuring supply, helping drive demand 

The blueberry industry realizes that food processors, packers, distributors and retailers are all experiencing significant challenges as you fulfill your essential mission to feed America. During the uncertainty of the COVID-19 pandemic, the food supply... more »

Driscoll’s debuts ‘Berry Big Strawberries’

Driscoll’s in May will bring to market “Berry Big Strawberries,” larger-sized fruit that each require more than one bite to finish. The quantity of the berries is limited, and “captures the beginning of peak California... more »

Prima Wawona empowers stone fruit retailers with key category data

Prima Wawona, a large stone fruit producer in the U.S., has partnered with a leading fresh produce strategic insight and research company to provide retailers with key stone fruit category data. These insights help retailers... more »

Washington state apple growers experience bloom season

Bloom season in Washington signals the start of a new apple crop. Across the state, apple trees are in the last bloom stages, dependent on elevation and location. The rolling slopes of Washington orchards are... more »

Pear bureau responds to shifting retail environment with storage, ripening tips

Northwest pears are still in season and available, and in response to the shifting retail landscape, Pear Bureau Northwest has been working to stay innovative with a number of communication tools. These include directing consumers... more »

Strawberry study shows heart health benefits

The 2019 Berry Health Benefits Symposium resulted in a collection of papers recently published in the journal Food & Function. Among the papers was “Effects of short-term consumption of strawberry powder on select parameters of... more »

New Jersey farms seek marketing strategies to challenges of COVID-19

New Jersey farmers are among the most innovative and most productive farmers in the nation. Farming in the country’s most densely populated state in the U.S. comes with many challenges. It also comes with marketing... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower