Marketing

Elevated produce demand pushes week of April 19 above prior year levels

Since the onset of coronavirus in the United States, grocery shopping patterns have been vastly different. Spending has been highly elevated ever since March 8 and much has changed in product and brand choices, trip... more »

Georgia seeks to help farmers get produce to public

Georgia farmers and agricultural producers eager to sell abundant supplies of fresh produce and other products are being connected with consumers and other buyers who need their products through a new partnership between University of... more »

SweeTango growers focus on doing good, keeping open the pipeline to market 

Growers of SweeTango apples from coast to coast are bringing life to the mantra “do well by doing good,” supporting food banks and feeding programs in communities hard hit by the COVID-19 pandemic. And at... more »

Colorado ramps up farmers’ markets with some guidelines

Along with greening grass and warming temperatures, spring also signals the start of farmers’ markets across Colorado. Farmers’ markets are considered essential businesses by the state and will open to serve Coloradans looking to purchase... more »

California pear growers set to begin harvest in early July

As the nation’s food industry is working hard to keep food on our tables, California pear growers are preparing to harvest a crop of fresh pears in early July. “California pear harvest appears to be... more »

Fresh vegetable sales accelerated, fruit sales growth back to single digits

The week of April 12 marked the year’s earlier Easter as well as the sixth week of the coronavirus-related grocery shopping patterns. Since the onset of coronavirus in the United States, grocery retailing conditions have been... more »

Virginia growers urged to register for opportunities with retailers, wholesalers

The Virginia Department of Agriculture and Consumer Services (VDACS) has partnered with produce retailers and wholesalers to market Virginia Grown produce in local stores. To satisfy product demand and to assist any possible market disruptions,... more »

Washington state farmers’ markets are reopening, but won’t look the same

The Proctor Farmers' Market in Tacoma, Washington, was supposed to open for the season almost a month ago. When it didn’t, Scott Gruber, president of the market’s board and a longtime vendor who has depended... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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