Marketing

Online participation expected to increase at Ritchie Bros. auctions

Information is moving fast and so is Ritchie Bros. With concerns about large gatherings growing around the world due to the COVID-19 pandemic, many trade shows and events have been cancelled. Thanks to its industry-leading... more »

Riveridge Produce Marketing creates marketing mix for Evercrisp apples

Today’s consumers have more and more choices at the grocer, including the produce department. With the volume increasing for the Evercrisp variety, Riveridge set out to create awareness around the “newer” variety with a mix... more »

Study: Eating strawberries often may reduce Alzheimer’s dementia risk

Older adults may reduce their risk of Alzheimer’s dementia by increasing their intake of strawberries, as determined by researchers at Rush University. Puja Agarwal and her team analyzed data collected for the Rush Memory and Aging... more »

Farmers’ markets respond to COVID-19 with a number of approaches

As concerns about the spread of COVID-19 grow, farmers' market operators are wondering how best to respond. Markets are grappling with their role as public gatherings that are vital to food access for consumers and... more »

US Highbush Blueberry Council has refreshed vision to move industry forward

During the first week of March, the U.S. Highbush Blueberry Council (USHBC) presented a strategic refresh at the organization’s annual Spring Meetings. USHBC president Kasey Cronquist presented the refined vision, mission and plan for the... more »

Apples in storage at 103.3M, 14% more than a year ago

The U.S. Apple association has released itse March 2020 edition of Market News. This is the fifth report on the 2019 apple crop. According to the survey, this year’s fresh apple holdings on March 1,... more »

Frustrated growers unite to detail harm from unfair Mexican trade

Florida growers of fresh fruits and vegetables are primed to tell U.S. trade officials about the harm they have suffered from Mexico’s unfair trade practices over the past two decades. Representatives from the Office of... more »

How to appreciate the benefits of community supported agriculture

Community Supported Agriculture, or CSA, directly connects consumers and producers to help create a more profitable and transparent local food system. CSAs have been around for a while, but have adapted to changes in the market,... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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