Marketing

American Frozen Food Institute rolls out marketing program for members

As the American Frozen Food Institute (AFFI) looks to enhance its value proposition with members, it has redesigned its sponsorship programs under a single umbrella called the AFFI Member Marketing Program. This high-value brand awareness program... more »

Okanagan Specialty Fruits launches new foodservice web portal

Summerland, British Columbia, Canada-based Okanagan Specialty Fruits (OSF), the pioneering agricultural company behind the development and commercialization of the nonbrowning Arctic apple released their new foodservice web portal ton Feb. 18. The newly launched web portal... more »

US fresh fresh apple holdings on Feb. 1 reported 12% higher than last year

The U.S. Apple Association released its February 2020 edition of Market News.  This is the fourth report on the 2019 apple crop. According to the survey prepared by Mark Seetin, USApple's director of regulatory and... more »

Proposed Washington Apples Specialty License Plate moves forward in the Senate

On Feb. 11, the Washington state Senate moved the proposed Washington Apples Specialty License Plate (SB6032) one step closer to fruition.  The bill has now been approved by the Senate Transportation Committee and the Senate... more »

Growers sue C.H. Robinson

A group of growers is suing C.H. Robinson Worldwide Inc. – the parent company for logistics operations, produce sourcing operations and brands such as Robinson Fresh – for alleged violations of the Perishable Agricultural Commodities... more »

California’s 2019 grape crush down 9%

California crushed about 9% fewer winegrapes than the previous years, according to a preliminary report released by the California field office of the USDA’s National Agricultural Statistics Association on Feb. 10. The 2019 crush totaled... more »

Cherry imports from Brazil, Turkey questioned by senator

U.S. Senator Gary Peters, the Ranking Member of the Homeland Security and Governmental Affairs Committee on Feb. 11 called for and investigation into certain cherry imports that may... more »

China halves trade tariffs involving US fruit products

China is cutting in half tariffs on U.S. fruit and other goods imposed in September and December last year, but leaving in place larger tariffs imposed in 2018. The Feb. 6 move by China is... more »

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On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

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